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A web project relies entirely on content and services offered, credibility of whom is offering them, graphic and usability choiches (ie: affordance of its information architecture) and visibility in search engines and Web 2.0. The right balance of these elements is the only recipe for success.
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The most used search engines in Italy
No surprise that Google has a primary role in Italy too, but here you will find a small report of the search engines evolution from 2004 to nowadays.
The Italian fastly growing on line market is still underdeveloped by an about 1-2 years lag (depending on the sector you consider) if compared to the anglophone web market, and consequently still far less competitive in non web-intensive sectors (but PPC bids are rapidly growing). (Read more...)
New year, new site!
Finally, after nearly a year of gestation, my new personal website has seen the light. I did the previous one with my proper hands in 2004 and I could not really look at it any longer! :-)
The new content and the information structure was inspired by a quote from Antoine de Saint-Exupéry, author of "Little Prince" (a book translated into over 115 languages), as well as famous aviator living in the first half of last century: "The perfect airplane is not the one you can not add anything to, but the one you can not take away anything else from. "
(Read more...)
The Perfect Site project
The Perfect Site is the first collaborative Ebook written by several renowned Italian web professional continuously updated about all the most effective web communication techniques.
(Read more...)
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