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After CPE (cost per engagement) has become a new IAB standard metric, many wondered how exactly Google would have used it in AdWords. Saturday, June 1, I may have found a first answer to this question. While I was creating some new ads, I came across by chance in what looks like a work in progress accidentally published by AdWords developing team (now, in the same account, everything is vanished :-). (Read more...)

The latest "Above the Fold Page Update" is evolving Google algorithm towards the closest to human evaluation method ever achieved on the Web. It has been quite a long time now since search engines started tracking our interactions with sites to assess their relevancy. The competition between Google and Facebook-Bing is even fastening this evolution towards more user experience related metrics, tweaking the traditional search engine optimizations. (Read more...)

My project from its first edition has become the Italian reference event for Adwords and Search Engine Marketing. In this "on the field" training day some of the best Italian AdWords advertisers showed us their most interesting optimization success histories in keyword advertising campaigns. (Read more...)