Home page

Arena from water to online business instinct

I usually tend to avoid speaking about successful campaigns I have had the chance to manage, but finally decided to make an exception for Arena, the internationally renowned swimming equipment company, because I have been asked to present a case history for Google Accelerate Premier Partner Award. The reason why I chose them to break my unwritten rule it is not solely due to the fact that Arena is a well known worldwide brand, but also linked to the astonishing growth of their online channel in the last years. (Read more...)

How to optimize AdWords [Infographic]

I know, the frequency of my posts here on my personal blog is really shameful! ;-) But now I will ask for forgiveness sharing with you an infographic I have created 1 month ago for ADworld Experience that summarizes more than 10 years of AdWords managing experience. I hope you will enjoy it ;-) (Read more...)

Let BrigthonSEO Be (with a 25% discount ;-)

I am honored to be part for the first time of one of the largest Web Marketing events in Europe. This year I will be speaking there about my method of evaluating AdWords optimization level and I am really happy to have the possibility to offer a very good discount to all of you interested in joining us on 9/18. (Read more...)

All the videos from the last ADworld Experience

In the last weeks we published all videos and slides of the last ADworld Experience held on April 2015. This edition was the most participated ever (with more than 200 participants) and the largest in terms of real AdWords optimization case stories presented (20 cases presented by 25 international PPC experts). Also the full day advanced seminars on AdWords by Brad Geddes and Analytics by Dara Fitzgerald are now available online (some speechs and the final round table are freely downloadable). (Read more...)

How much is your AdWords account optimized? (video tutorial)

I have had the chance to join the last SEMRush PPC week series of webinars, recording a video of my full session. In my pitch I explained in details (and in English ;-) my simplified procedure to evaluate the optimization level of an AdWords account. (Read more...)

My AdWords evaluation method at PPC Masters in Berlin

I had the pleasure to be invited to speak at PPC Masters in Berlin, one of the main European events about AdWords, and I'm even more pleased now to share with you the slides I have presented. As many of you already know, I have a sort of idiosyncrasy for useless complexity, especially referred to AdWords, and therefore I decided to present the optimization evaluation procedure I had been developing in more than 10 years of on field experience.  (Read more...)
post_entire="false" fields="post_title, post_content"