Web Marketing and Usability

I am probably one of the first Italian web professional who got involved in search engines optimization techniques in 1999, because I thought it would have been the new dominant trend of on line marketing.

Now I believe bettering user experience to be the most important frontier of web marketing activities. Be careful, I told you! ;-)

Having been for years the marketing manager of one of the top 20 Italian web agencies, I worked in the back stage of several large web projects for some companies amongst the most renowned Italian ones (Kerakoll, Fetterri Yachts, Technogym, Datalogic, etc.).

Now I am a freelance professional working especially for web agencies and web design companies of my area (North Central Italy).

Beside my direct work on the field, I  constantly research the best on line international sources and training courses in order to refine my SEO and Usability skills.

In my (little) spare time I am launching a new ambitious project of collaborative e-book about Internet communication techniques (professional copywriting, web design and usability issues, on line visibility in search engines and web 2.0) www.sito-perfetto.it which is unfortunately available by now only in Italian language.

To contact me...

via S. Allende 506
47032  Bertinoro (FC)
Italy

To contact me use this form

tel. +39 0543 037593
fax +39 0543 5798084