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The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

• GoogleAds: when broad match fails, latest updates recap, hold off competitors, customer match is back, alternatives to pausing a campaign when in short supply, product feeds in more video campaign types;
• FacebookAds: targeting ideas, topic exclusion categories;
• Snapchat: multi-format ads;
• conversion driven by copy or design?

The top 10 international Pay Per Click Industry News from October 25 to November 12, 2021

• GoogleAds Performance Max campaigns, ETA must do, smart bidding for offline conversions, PPI, new conversion UI, Discovery Ads
• Microsoft smart shopping
• Snapchat scaleable campaigns
• TwitterAds mini-guide

The top 10 international Pay Per Click Industry News from October 8 to 25, 2021.

• Google accused of alleged collusion with FB, benchmarks 2021, display ad trends
• Facebook AEM for iOS14 users, target 1 single user
• Microsoft smart bidding & Clarity
• Apple Search Ads

The top 10 international Pay Per Click Industry News from September 24 to October 8, 2021

• GoogleAds: pushing on modeled conversions & signals from registered users, AdSense moving to first-price auctions, keyword matching (well) explained, optimize extensions, video ads on CTV, new budget reports;
• Microsoft: launching Audience Network in new countries + other audience & feed improvements;
• Amazon: 5 optimizations to boost ad performances;
• Snapchat: new targeting options coming in 2022;
• WeChat: small guide to ads.

The top 10 international Pay Per Click Industry News from September 3 to 24, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

• GoogleAds: BERT & Matching types, search terms report, smart & standard display campaigns merging, targeting your competitors’ audiences, smart & standard shopping campaigns can live together;
• FacebookAds: enlarging conversion modeling, targeting expansion new default option;
• Microsoft: launching video ads beta;
• TikTok: top performing contents in ads.
• PPC: ADworld Experience final program is online.

The top 10 international Pay Per Click Industry News from August 20 to September 3, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

• GoogleAds: search terms are back? broad match too? ETA & RSA, conversion value rules
• FacebookAds: non prioritized events, CAPI integration in GTM
• Microsoft: display in 18 new countries
• Linkedin: customer/company lists