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This summary is designed to provide a practical guide to all the key aspects of setting up and optimizing PPC campaigns in Google. All this fell into the new AdWords “experience”, which in 2017 did not change only the interface graphics, but modified some important parts of the system’s functioning (strongly pushing many self-learning automations). In few weeks it will be followed by the complete e-book (read more…)
Things are going very well for this edition too. I have managed to bring to Italy a group of super smart speakers (at least I hope so ;-), personally selecting some of the world’s best professionals in AdWords, Facebook Ads, Linkedin Ads and Conversion rate Optimization. There already are over 100 participants confirmed when there is more than two months left before the event.
The reason why I chose them to break my unwritten rule it is not solely due to the fact that Arena is a well known worldwide brand, but also linked to the astonishing growth of their online channel in the last years. (read more…)
This year I will be speaking there about my method of evaluating AdWords optimization level and I am really happy to have the possibility to offer a very good discount to all of you interested in joining us on 9/18. (read more…)
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