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- GoogleAds: end of cookies era postponed to 2024, tracking conversion in #GA4 the right way, segmenting SS/PMax, spammy LSA, blocking video ads in GDN, new centralized tag, Agile Target Layering, GA4 default channel group for PMax;
- FacebookAds: avoid video thruplay data inflated;
- Microsoft Ads: setting an Audience Network campaign + other updates;
- PPC: declining CR countermeasures.
- GoogleAds: optimizing PMax campaigns, video editing/storage in assets, brand protection is worth it?, benchmark Q2 2022 highlights;
- Microsoft Ads: Choosen by Netflix;
- TikTokAds: mini-guide, versus
- Instagram reels; #Twitter: using ads in 2022.
- Google Ads: optimizing RSA, Shopping title options, broad match + smart bidding is for everyone?, smart bidding & portfolio strategies, automatic custom audiences in PMax, how (not) to use optimized targeting;
- Linkedin Ads: launching account manager, monitor competitors’ ads;
- TikTok Ads: on the rise among SMBs;
- Twitter Ads: launches campaign planner.
- GoogleAds: the best GML recaps, dynamic prospecting, smart display merged with “regular” GND campaigns, PMax at their best, under review keys limitations, Conversion value adjustments;
- Linkedin: audience segmentation strategies, in-market top tricks;
- TikTok: spark and collection ads best practices & real data.
- GoogleAds so long to keyword type segmentation, RSA ad strength & distribution, new scripts UI, GML event previews, ad personalization tool
- FacebookAds SMM report 2022
- Analytics LP reports in GA4
- LinkedinAds super job titles
- GoogleAds: Customer Match “signals”, advanced targeting audiences, extension upgrade, PMax corner;
- FacebookAds: WhatsAppAds/Messenger integration in Business Suite, landing page optimization;
- Microsoft: May updates;
- Linkedin: lead gen campaings mini-guide;
- PPC survey global report.
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