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  • GoogleAds: Google own suggestions for campaign management in 2022, news from Performance Max planet, how to set enhanced conversions, industry & dimension in search audiences, how to properly group keywords, image extensions;
  • Microsoft Advertising: January updates w/ customer match without spend requirements (not for EU, UK & China);
  • LinkedinAds: improving quality of leads;
  • TikTok Ads: best practice to improve performance;
  • PPC Paid Search Association webinar to explain PPC CheckMate Methodology.
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  • GoogleAds: audiences hierarchical order, new partner program starts with larger discount offers, YouTube ads tips, negative keyword lists, Search Ads 360 vs GAds, display ads best practices, conversion import;
  • FacebookAds: Changes to campaign objectives in 2022, detailed targeting on health, sexual orientation, religion & politics blocked;
  • LinkedinAds tips to increase performance.
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The top 10 international Pay Per Click Industry News from November 26 to December 10, 2021, commented live.

  • Google Ads: RSA Study findings, image extensions on desktops, when to use display expansion, new experiments funnel, competitive metrics in MC;
  • Facebook Ads: retargeting iOS users, lead gen forms new tools & best practices;
  • Microsoft Advertising: 2021 BF&CM data;
  • 3 PPC giants in shopping season trends.
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The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live

  • GoogleAds: when broad match fails, latest updates recap, hold off competitors, customer match is back, alternatives to pausing a campaign when in short supply, product feeds in more video campaign types;
  • FacebookAds: targeting ideas, topic exclusion categories;
  • Snapchat: multi-format ads;
  • conversion driven by copy or design?
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The top 10 international Pay Per Click Industry News from October 25 to November 12, 2021

  • GoogleAds Performance Max campaigns, ETA must do, smart bidding for offline conversions, PPI, new conversion UI, Discovery Ads
  • Microsoft smart shopping
  • Snapchat scaleable campaigns
  • TwitterAds mini-guide
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The top 10 international Pay Per Click Industry News from October 8 to 25, 2021.

  • Google accused of alleged collusion with FB, benchmarks 2021, display ad trends
  • Facebook AEM for iOS14 users, target 1 single user
  • Microsoft smart bidding & Clarity
  • Apple Search Ads
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