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The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

  • GoogleAds: when broad match fails, latest updates recap, hold off competitors, customer match is back, alternatives to pausing a campaign when in short supply, product feeds in more video campaign types;
  • FacebookAds: targeting ideas, topic exclusion categories;
  • Snapchat: multi-format ads;
  • conversion driven by copy or design?
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The top 10 international Pay Per Click Industry News from October 25 to November 12, 2021

  • GoogleAds Performance Max campaigns, ETA must do, smart bidding for offline conversions, PPI, new conversion UI, Discovery Ads
  • Microsoft smart shopping
  • Snapchat scaleable campaigns
  • TwitterAds mini-guide
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The top 10 international Pay Per Click Industry News from October 8 to 25, 2021.

  • Google accused of alleged collusion with FB, benchmarks 2021, display ad trends
  • Facebook AEM for iOS14 users, target 1 single user
  • Microsoft smart bidding & Clarity
  • Apple Search Ads
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The top 10 international Pay Per Click Industry News from September 24 to October 8, 2021

  • GoogleAds: pushing on modeled conversions & signals from registered users, AdSense moving to first-price auctions, keyword matching (well) explained, optimize extensions, video ads on CTV, new budget reports;
  • Microsoft: launching Audience Network in new countries + other audience & feed improvements;
  • Amazon: 5 optimizations to boost ad performances;
  • Snapchat: new targeting options coming in 2022;
  • WeChat: small guide to ads.
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The top 10 international Pay Per Click Industry News from September 3 to 24, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

  • GoogleAds: BERT & Matching types, search terms report, smart & standard display campaigns merging, targeting your competitors’ audiences, smart & standard shopping campaigns can live together;
  • FacebookAds: enlarging conversion modeling, targeting expansion new default option;
  • Microsoft: launching video ads beta;
  • TikTok: top performing contents in ads.
  • PPC: ADworld Experience final program is online.
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The top 10 international Pay Per Click Industry News from August 20 to September 3, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

  • GoogleAds: search terms are back? broad match too? ETA & RSA, conversion value rules
  • FacebookAds: non prioritized events, CAPI integration in GTM
  • Microsoft: display in 18 new countries
  • Linkedin: customer/company lists
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