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- GoogleAds: GML23 recaps, YT Ads best practices, wbraid/gbraid parameters, benchmark Q1 2023;
- FacebookAds: fined (again) in EU, Lead Ads news, all Advantage+ targeting options;
- LinkedinAds: new business Manager, new features recently released;
- TikTokAds: proven targeting techniques.
- GoogleAds: performance data at asset group level in PMax, free script with price benchmark in shopping ads, broad match & AI, YouTubeAds lessons learned, conversions from Business Profiles;
- FacebookAds: location targeting options changed, audience controls in advantage+ campaigns, messaging ads mini-guide;
- PPC benchmark Q1 2023 w/ comment of FB/IG decreasing CPM;
- Snapchat new placements;
- Pinterest will show #Amazon Ads.
- GoogleAds: manual CPC vs Max Conv in brand protection campaigns, conventional vs unconventional ads, ChatGPT asset creation, competitors’ ads analysis, enhanced conversion mini-guide;
- FacebookAds: Meta and TikTok (banned in Montana) both heading towards a full shopping experience integration;
- LinkedinAds: 5 BP to boost performance;
- MicrosoftAds: fully automated shopping campaigns;
- Snapchat DOs & DONTs;
- Universal Analytics free accounts will be retired on July 2024.
- GoogleAds: micro-conversion importance, negatives & PMax, RSA optimization, scaling video & regular Ads, using IS effectively;
- FacebookAds: do not touch a winning team;
- LinkedinAds: video best practices, case history
- TikTokAds winning examples;
- GA4: bye-bye to 4 attribution models, conversion dedupe, comparing UA &GA4 data.
- GoogleAds: GA4 conversion import news, new customer goal in PMax, EMEA Product Kickoff 2023
- FacebookAds: why campaigns may underspend, opt-in/out personalized ads?
- PPC: salary survey
- Microsoft: bye-bye manual cpc
- GoogleAds: PMax “ghostbuster” optimization, audience signals, keeping up your keywords, PMax for hotels, EMEA Product Kickoff on March 22;
- FacebookAds: Instagram ads funneling, Advantage+ on the rise;
- TikTokAds: entering the search ads market;
- Microsoft: pushing modifiers to broad;
- CRO at the age of Ai.
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