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- GoogleAds: PMax “ghostbuster” optimization, audience signals, keeping up your keywords, PMax for hotels, EMEA Product Kickoff on March 22;
- FacebookAds: Instagram ads funneling, Advantage+ on the rise;
- TikTokAds: entering the search ads market;
- Microsoft: pushing modifiers to broad;
- CRO at the age of Ai.
- GoogleAds: really useful custom columns, PMax updates, sitelink assets BP, match types blowingout, AI ads, Click Potential in GMC;
- FacebookAds: audience network placements, new insights;
- Microsoft: pushing Audience Network;
- LinkedinAds: new interests attributes;
- adwexp: registration price increasing on 3/10/23.
- GoogleAds: ChatGPT usage examples, conversion tracking mistakes, PMax for leads, 2023 suggestions, Optimize > Optimizely, best practices for negatives, Local Inventory Ads mini-guide, GAds-GA4 conversion comparison;
- FacebookAds: more competitive research insights, optimizing campaigns for engagement in landing sites;
- Microsoft: February updates;
- adwexp: registration opening.
- GoogleAds: GDN is going broad, account level negative keywords, bye-bye Optimize, PMax errors & experiments, bid management tips;
- FacebookAds: structuring best practices, new Ai driven creatives;
- LinkedinAds: setting the right budget;
- TwitterAds: targeting searches;
- GA4: the right attibution model for your campaigns;
- PPC Paid Search Association free yearly Conference on 2/22.
- GoogleAds: redundant-keyword-gate, adgroup structure key factor with RSA too, top 2022 scripts, PMax best practices, auction eligibility & PMax;
- MetaAds: €390M fine that could affect effectiveness of campaigns in Europe, limiting teens targeting options;
- LinkedinAds: using segments breakdown in job title targeting;
- GA4: new audience import from UA, import non GAds cost data.
- GoogleAds: End of duopoly with Meta?, new data in insights page, popunder fraudolent activity, guide to cross-channel campaigns, top 2022 post on SEL;
- MetaAds: tracking parameters in Advantage+ audiences, new video ad tips, placement control, when broad might be better;
- LinkedinAds: 12 best practices for 2023;
- Twitter Ads: keeps reassuring they will give more placement controls to advertisers;
- Snapchat: new placements in lenses;
- GA4 new LP report.
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