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You can now find on Amazon.com the executive summary of my book about Google Ads (AdWords) optimization methodology. This summary is designed to provide a practical guide to all the key aspects of setting up and optimizing PPC campaigns in Google.  All this fell into the new AdWords "experience", which in 2017 did not change only the interface graphics, but modified some important parts of the system's functioning (strongly pushing many self-learning automations).  In few weeks it will be followed by the complete e-book (Read more...)

On April 12th and 13th in Bologna (Italy) there will be the seventh edition of ADworld Experience. A lot of time has passed since 2012, when I started organizing this event ;-). Since then we have seen on the stage many top speakers and a lot of very interesting cases and we have been rewarded by increasing number of participants and international recognition from year to year. Things are going very well for this edition too. I have managed to bring to Italy a group of super smart speakers (at least I hope so ;-), personally selecting some of the world's best professionals in AdWords, Facebook Ads, Linkedin Ads and Conversion rate Optimization. There already are over 100 participants confirmed when there is more than two months left before the event. (Read more...)

I usually tend to avoid speaking about successful campaigns I have had the chance to manage, but finally decided to make an exception for Arena, the internationally renowned swimming equipment company, because I have been asked to present a case history for Google Accelerate Premier Partner Award. The reason why I chose them to break my unwritten rule it is not solely due to the fact that Arena is a well known worldwide brand, but also linked to the astonishing growth of their online channel in the last years. (Read more...)

I know, the frequency of my posts here on my personal blog is really shameful! ;-) But now I will ask for forgiveness sharing with you an infographic I have created 1 month ago for ADworld Experience that summarizes more than 10 years of AdWords managing experience. I hope you will enjoy it ;-) (Read more...)

I am honored to be part for the first time of one of the largest Web Marketing events in Europe. This year I will be speaking there about my method of evaluating AdWords optimization level and I am really happy to have the possibility to offer a very good discount to all of you interested in joining us on 9/18. (Read more...)

In the last weeks we published all videos and slides of the last ADworld Experience held on April 2015. This edition was the most participated ever (with more than 200 participants) and the largest in terms of real AdWords optimization case stories presented (20 cases presented by 25 international PPC experts). Also the full day advanced seminars on AdWords by Brad Geddes and Analytics by Dara Fitzgerald are now available online (some speechs and the final round table are freely downloadable). (Read more...)