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The top 10 international Pay Per Click Industry News from October 8 to 25, 2021.

• Google accused of alleged collusion with FB, benchmarks 2021, display ad trends
• Facebook AEM for iOS14 users, target 1 single user
• Microsoft smart bidding & Clarity
• Apple Search Ads

The top 10 international Pay Per Click Industry News from September 24 to October 8, 2021

• GoogleAds: pushing on modeled conversions & signals from registered users, AdSense moving to first-price auctions, keyword matching (well) explained, optimize extensions, video ads on CTV, new budget reports;
• Microsoft: launching Audience Network in new countries + other audience & feed improvements;
• Amazon: 5 optimizations to boost ad performances;
• Snapchat: new targeting options coming in 2022;
• WeChat: small guide to ads.

The top 10 international Pay Per Click Industry News from September 3 to 24, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

• GoogleAds: BERT & Matching types, search terms report, smart & standard display campaigns merging, targeting your competitors’ audiences, smart & standard shopping campaigns can live together;
• FacebookAds: enlarging conversion modeling, targeting expansion new default option;
• Microsoft: launching video ads beta;
• TikTok: top performing contents in ads.
• PPC: ADworld Experience final program is online.

The top 10 international Pay Per Click Industry News from August 20 to September 3, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

• GoogleAds: search terms are back? broad match too? ETA & RSA, conversion value rules
• FacebookAds: non prioritized events, CAPI integration in GTM
• Microsoft: display in 18 new countries
• Linkedin: customer/company lists

The top 10 international Pay Per Click Industry News from July 29 to August 20, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

GoogleAds: smart bidding conversion value rules, lower cpc cost, futureproof campaign structures, attribution models & YT/GDN, ad relevance in QS, YT video vs audio ads;
FacebookAds: limitations for under 18 targeting, Campaign Ideas Generator;
Microsoft: account manager, labels, new extensions, new IS bidding options;
PPC advertising regulations in China.

The top 10 international Pay Per Click Industry News from July 9 to 29, 2021 commented live on YT.

GoogleAds: enhanced conversions, Optimized targeting, 3-strikes Ad Policy, FLoC, ad-strength & QS etc; FacebookAds: warm audiences; Microsoft: video extensions; Linkedin: Marketing Certifications; TikTok: local audiences;