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The top 10 international Pay Per Click Industry News from July 29 to August 20, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

GoogleAds: smart bidding conversion value rules, lower cpc cost, futureproof campaign structures, attribution models & YT/GDN, ad relevance in QS, YT video vs audio ads;
FacebookAds: limitations for under 18 targeting, Campaign Ideas Generator;
Microsoft: account manager, labels, new extensions, new IS bidding options;
PPC advertising regulations in China.

The top 10 international Pay Per Click Industry News from July 9 to 29, 2021 commented live on YT.

GoogleAds: enhanced conversions, Optimized targeting, 3-strikes Ad Policy, FLoC, ad-strength & QS etc; FacebookAds: warm audiences; Microsoft: video extensions; Linkedin: Marketing Certifications; TikTok: local audiences;

When I first created ADworld Experience in 2012, the main goal was to understand what the best specialists in the PPC industry were doing, in order to improve my own campaigns.  Over the past years the event has been growing considerably and now we are ready to run the World’s best event in the Pay Per Click sector (with Google Ads, Facebook Ads, Amazon and other minor platforms + CRO real case stories). (read more…)

You can now find on Amazon.com the executive summary of my book about Google Ads (AdWords) optimization methodology.

This summary is designed to provide a practical guide to all the key aspects of setting up and optimizing PPC campaigns in Google.  All this fell into the new AdWords “experience”, which in 2017 did not change only the interface graphics, but modified some important parts of the system’s functioning (strongly pushing many self-learning automations).  In few weeks it will be followed by the complete e-book (read more…)

On April 12th and 13th in Bologna (Italy) there will be the seventh edition of ADworld Experience. A lot of time has passed since 2012, when I started organizing this event ;-). Since then we have seen on the stage many top speakers and a lot of very interesting cases and we have been rewarded by increasing number of participants and international recognition from year to year.

Things are going very well for this edition too. I have managed to bring to Italy a group of super smart speakers (at least I hope so ;-), personally selecting some of the world’s best professionals in AdWords, Facebook Ads, Linkedin Ads and Conversion rate Optimization. There already are over 100 participants confirmed when there is more than two months left before the event.

(read more…)

I usually tend to avoid speaking about successful campaigns I have had the chance to manage, but finally decided to make an exception for Arena, the internationally renowned swimming equipment company, because I have been asked to present a case history for Google Accelerate Premier Partner Award.

The reason why I chose them to break my unwritten rule it is not solely due to the fact that Arena is a well known worldwide brand, but also linked to the astonishing growth of their online channel in the last years. (read more…)