‘ category archive Google Ads’

Top 10 PPC News from September 16 to 30, 2022

Google Ads: Optimizing RSA & PMax best practices; Facebook Ads: B2B targeting, advantage automatic audience expansion, scaling ads, call ads, local delivery ads; Linkedin Ads: 4 new functions; Analytics: US-EU privacy shield is coming; adwexp 2022 final agenda is online.

Top 10 PPC News from September 2 to 16, 2022

GoogleAds destination requirements policy, PLA in Discovery, In-store visits value etc FacebookAds CAPI in WP, Ad specs LinkedinAds branding vs web site visits Microsoft new multi-platform campaigns & multimedia ads

Top 10 PPC News from July 22 to August 8, 2022

GoogleAds: end of cookies era postponed to 2024, tracking conversion in #GA4 the right way, segmenting SS/PMax, spammy LSA, blocking video ads in GDN, new centralized tag, Agile Target Layering, GA4 default channel group for PMax; FacebookAds: avoid video thruplay data inflated; Microsoft Ads: setting an Audience Network campaign + other updates; PPC: declining CR […]

Top 10 PPC News from July 1 to 22, 2022

GoogleAds: optimizing PMax campaigns, video editing/storage in assets, brand protection is worth it?, benchmark Q2 2022 highlights; Microsoft Ads: Choosen by Netflix; TikTokAds: mini-guide, versus Instagram reels; #Twitter: using ads in 2022.

Top 10 PPC News June 3 to July 1, 2022

Google Ads: optimizing RSA, Shopping title options, broad match + smart bidding is for everyone?, smart bidding & portfolio strategies, automatic custom audiences in PMax, how (not) to use optimized targeting; Linkedin Ads: launching account manager, monitor competitors’ ads; TikTok Ads: on the rise among SMBs; Twitter Ads: launches campaign planner.