‘ category archive General’

ADworld Experience is coming (for the 7th time)

On April 12th and 13th in Bologna (Italy) there will be the seventh edition of ADworld Experience. A lot of time has passed since 2012, when I started organizing this event ;-). Since then we have seen on the stage many top speakers and a lot of very interesting cases and we have been rewarded […]

Is authorship really dead? No. It is easier.

Google’s announcement about authorship disappearing form SERPs has to be considered into a wider perspective if  you want to understand what we can expect next in Search Marketing. In usability something becomes a standard only when is widely used and everyone knows its meaning and how to use it (in tech words it is called: […]

The best Italian Web Marketing Events

What are the Italian events truly unmissable for those who work in the web marketing sector? In this post I will suggest only the ones I think really deserve at least a quick visit (for the free ones), or an investment in terms of time and money (for all the others).

Speaking at SMX Milan

It is a real pleasure for me to announce that I have been chosen to speak at next SMX on the 7-8/11/13 in Milan. As you surely know (if you work in the web marketing field) SMX conferences are among the world’s most renowned and important events in the on line marketing field.

Is Google AdWords getting serious about CPE?

After CPE (cost per engagement) has become a new IAB standard metric, many wondered how exactly Google would have used it in AdWords. Saturday, June 1, I may have found a first answer to this question. While I was creating some new ads, I came across by chance in what looks like a work in progress accidentally published by AdWords developing team (now, in the […]