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Top 10 PPC News August 2022

GoogleAds: be careful to Google Signals in GA4, PMax optimization, shopping season guide, PRO auditing, event promotion, limits to search queries in GA4 & UA; FacebookAds: new B2B targeting explained; LinkedinAds & Twitter Ads spy target audience of your competitors and new tracking pixel; TikTok new shopping ad formats.

Top 10 PPC News October 8-25, 2021

The top 10 international Pay Per Click Industry News from October 8 to 25, 2021. Google accused of alleged collusion with FB, benchmarks 2021, display ad trends Facebook AEM for iOS14 users, target 1 single user Microsoft smart bidding & Clarity Apple Search Ads

Top 10 PPC News July 9-29, 2021

The top 10 international Pay Per Click Industry News from July 9 to 29, 2021 commented live on YT. GoogleAds: enhanced conversions, Optimized targeting, 3-strikes Ad Policy, FLoC, ad-strength & QS etc; FacebookAds: warm audiences; Microsoft: video extensions; Linkedin: Marketing Certifications; TikTok: local audiences;

ADworld Experience is coming (for the 7th time)

On April 12th and 13th in Bologna (Italy) there will be the seventh edition of ADworld Experience. A lot of time has passed since 2012, when I started organizing this event ;-). Since then we have seen on the stage many top speakers and a lot of very interesting cases and we have been rewarded […]

Is authorship really dead? No. It is easier.

Google’s announcement about authorship disappearing form SERPs has to be considered into a wider perspective if  you want to understand what we can expect next in Search Marketing. In usability something becomes a standard only when is widely used and everyone knows its meaning and how to use it (in tech words it is called: […]