How much is your AdWords account optimized? (video tutorial)

I have had the chance to join the last SEMRush PPC week series of webinars, recording a video of my full session.

In my pitch I explained in details (and in English ;-) my simplified procedure to evaluate the optimization level of an AdWords account.

This method comes out from more than 10 years of experience in managing AdWords accounts in several different sectors and with all budgets. Being a usability specialist I come to hate complexity and struggled for years refining it in a simple, but still effective way.

As Einstein once said: Any intelligent fool can make things bigger, more complex…. It takes a touch of genius, and a lot of courage, to move in the opposite direction.

I see no genius here :-) but I am certainly not in short of the courage coming from experience. Here you can find the video of the first part of the session. Just decide yourself…

How to measure your AdWords account level of optimization

Many thanks to SEM Rush for inviting me among so a good representative of international PPC professionals.

This is only the first part of the session, you can download the full video for free (you will only need to register in the shop ;-) at:


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