How to optimize AdWords [Infographic]

I know, the frequency of my posts here on my personal blog is really shameful! ;-) But now I will ask for forgiveness sharing with you an infographic I have created 1 month ago for ADworld Experience that summarizes more than 10 years of AdWords managing experience. I hope you will enjoy it ;-)

Measuring an account in a fast, complete and reliable way is not easy, but it is possible. You just have to check:

• efficiency in buying clicks (am I spending as little as possible per every click?);
• effectiveness (am I buying clicks that convert?)
• coverage in getting all the best clicks (are converting ads running all possible slots?).

Here are the steps to quickly check these indicators and to optimize them.