Top 10 PPC News from May 12 to 26, 2023

  • GoogleAds: GML23 recaps, YT Ads best practices, wbraid/gbraid parameters, benchmark Q1 2023;
  • FacebookAds: fined (again) in EU, Lead Ads news, all Advantage+ targeting options;
  • LinkedinAds: new business Manager, new features recently released;
  • TikTokAds: proven targeting techniques.

Top 10 PPC News from April 28 to May 12, 2023

  • GoogleAds: performance data at asset group level in PMax, free script with price benchmark in shopping ads, broad match & AI, YouTubeAds lessons learned, conversions from Business Profiles;
  • FacebookAds: location targeting options changed, audience controls in advantage+ campaigns, messaging ads mini-guide;
  • PPC benchmark Q1 2023 w/ comment of FB/IG decreasing CPM;
  • Snapchat new placements;
  • Pinterest will show #Amazon Ads.

Top 10 PPC News from April 14 to 28, 2023

  • GoogleAds: manual CPC vs Max Conv in brand protection campaigns, conventional vs unconventional ads, ChatGPT asset creation, competitors’ ads analysis, enhanced conversion mini-guide;
  • FacebookAds: Meta and TikTok (banned in Montana) both heading towards a full shopping experience integration;
  • LinkedinAds: 5 BP to boost performance;
  • MicrosoftAds: fully automated shopping campaigns;
  • Snapchat DOs & DONTs;
  • Universal Analytics free accounts will be retired on July 2024.

Top 10 PPC News from March 31 to April 14, 2023

  • GoogleAds: micro-conversion importance, negatives & PMax, RSA optimization, scaling video & regular Ads, using IS effectively;
  • FacebookAds: do not touch a winning team;
  • LinkedinAds: video best practices, case history
  • TikTokAds winning examples;
  • GA4: bye-bye to 4 attribution models, conversion dedupe, comparing UA &GA4 data.

Top 10 PPC News from March 17 to 31, 2023

  • GoogleAds: GA4 conversion import news, new customer goal in PMax, EMEA Product Kickoff 2023
  • FacebookAds: why campaigns may underspend, opt-in/out personalized ads?
  • PPC: salary survey
  • Microsoft: bye-bye manual cpc