- GoogleAds: how to block video partners, automatic assets in PMax & RSA, ad customizers scheduled updates, 390 days limit for eu audiences, search trending topics in PMax, conversions in audience data;
- MetaAds: Advantage+ audiences outperforming broad match, Meta partners with Amazon, no ads, no party;
- Microsoft: partners with Baidu;
- Linkedin: max matches in list uploading;
- Top PPC spenders in US in 12 categories, adwexp call for speakers 2024.
Top 10 PPC News from November 10 to 24, 2023
lunedì, 27 Novembre 2023
Top 10 PPC News from 10/27 to 11/10, 2023
sabato, 11 Novembre 2023
- GoogleAds PMax AI assets, AdSense to pay-per-impressions, CPC & audience adjustments with TCPA/ROAS, Q3 trends, Search Themes
- MetaAds budget control updates
- Microsoft Audience Network bypass
- Linkedin best ad types to test in 2024
- TikTok EU users official numbers
Top PPC News from October 13 to 27, 2023
sabato, 28 Ottobre 2023
- GoogleAds PMax search themes, script updates, max conv/ROAS vs tCPA/ROAS, BFCM tips, who really are Google Reps, best GAds tools, etc
- MetaAds ad contents BP
- Microsoft launches its own adsense
- Amazon AI image generator
Top 10 PPC News from September 22 to October 13, 2023
sabato, 14 Ottobre 2023
- GoogleAds: here come Demand Gen campaigns, GDN vs Discovery, PMax placements, X partners with Google;
- MetaAds: advantage+ audience tests, new options for holiday season;
- Microsoft: disable audience ads, retail advertising network;
- LinkedinAds: new fully automated campaigns, lower cpc costs.
Top 10 PPC News from September 8 to 22, 2023
sabato, 23 Settembre 2023
- GoogleAds: BM is not the new black, messing with GA4 conversions, chart top keywords, tROAS warning, min bids & RGSP like cash machines, PMax bucketing, CPC/CTR benchmarks, be careful to “expanded targeting”, GMC hidden gems etc;
- FacebookAds: automated rules to test & announced innovations;
- TikTok: improved analytics & brand lift data + using ads library.
