- GoogleAds: the importance of being a frequent converter, AIMax automated ads are good, but not great, advanced conversion data under the lens, incrementality explained well, additional AI descriptions in shopping;
- MetaAds: rewriting headlines in images, auto-replying to comments, importing LTV;
- LinkedinAds: job titles and conversation ads might not be the top performers;
- ChatGTPAds: weekly budget, query parameters, multipliers.
Top PPC News-Parade July 24-31, 2026
mercoledì, 5 Agosto 2026
Top PPC News-Parade July 17-24, 2026
mercoledì, 5 Agosto 2026
- GoogleAds: LSAs moved to GAds (PMax), how to manage the smart bidding update, GTM automatically configures GAds purchase tags, household income exclusions in PMax, global revenue record, and new EU fine;
- MetaAds: MCP server actions managed in BS, tROAS with Max Conv, best practices for lead generation, real-world case study of app promotion with IDFA lookalike audience;
- LinkedinAds: frequency and top ads number;
- ChatGTPAds: optimized CPC.
Top PPC News-Parade 10-17 July 2026
mercoledì, 5 Agosto 2026
- GoogleAds: The AIM/O visibility report is being tested in MCs in the US, a fix for Shopify GAds & YT App is on its way, company data feeds in DGen, the end of the Wild West of generative AI in ads (in EU), shopping campaigns for new products, new data for products but few for audiences in PMax, alternative titles/descriptions used as sitelinks, paying attention to the value of new customers, social impact on search ROAS;
- MetaAds: Incremental attribution beats standard one, redesigning audiences around public types;
- LinkedinAds: What is CPRM and what is it for?
- MicrosoftAds: How to get the most out of it.
Top PPC News-Parade July 3-10, 2026
mercoledì, 5 Agosto 2026
- GoogleAds: Ad formats in AI Mode, check primary conversions after connecting to YT, SMS in message assets, DGen with max conversions, themed assets in PMax, lead quality, why maximizing ROAS almost never maximizes profits;
- MetaAds: AI agent for capturing leads from instant forms, product CPC, Muse (AI gen for images), new chatbot metrics;
- ChatGPTAds: new features + tips for targeting and spend management;
Top PPC News-Parade Jun 26 – Jul 3, 2026
mercoledì, 5 Agosto 2026
- GoogleAds: Attributed Brand Search in open beta, cutting invalid clicks without external tools, new features for PMax, AI summary to complement ads?, the GDD in 2026, the value of smart bidding on value;
- MetaAds: Setup & automatic creative recommendations not always recommended;
- TikTokAds: Developer resources for MCP server developers, more details on series promotions;
- LinkedinAds: New targeting options, GAds benchmark, and new AI tools for creative;
