- GoogleAds: the best GML recaps, dynamic prospecting, smart display merged with “regular” GND campaigns, PMax at their best, under review keys limitations, Conversion value adjustments;
- Linkedin: audience segmentation strategies, in-market top tricks;
- TikTok: spark and collection ads best practices & real data.
Top 10 PPC News May 20 to June 3, 2022
lunedì, 6 Giugno 2022
Top 10 PPC News form May 6 to 20, 2022
lunedì, 23 Maggio 2022
- GoogleAds so long to keyword type segmentation, RSA ad strength & distribution, new scripts UI, GML event previews, ad personalization tool
- FacebookAds SMM report 2022
- Analytics LP reports in GA4
- LinkedinAds super job titles
Top PPC News from April 22 to May 6, 2022
venerdì, 6 Maggio 2022
- GoogleAds: Customer Match “signals”, advanced targeting audiences, extension upgrade, PMax corner;
- FacebookAds: WhatsAppAds/Messenger integration in Business Suite, landing page optimization;
- Microsoft: May updates;
- Linkedin: lead gen campaings mini-guide;
- PPC survey global report.
Top PPC News from April 1 to 22, 2022
venerdì, 22 Aprile 2022
- GoogleAds: UA to GA4 import of conversion events, avoid PMax cannibalization of branded keys &audiences to jumpstart, reports dashboard at manager account level, Discovery campaigns, new local services (in US & CA), custom column functions, agile target layering;
- FacebookAds: bug pausing random ad groups;
- LinkedinAds: miniguide to conversion tracking.
Top PPC News from March 18 to April 1, 2022
venerdì, 1 Aprile 2022
- GoogleAds: UA retirement postponed, position impact on CTR & CR, Chrome ext to capture ads, Merchant Center integration in GA4, ad customizers in RSA, YT ads fine optimizations, GAds Editor 2.0 (with PMax) released;
- FacebookAds: accuracy level in interest targeting;
- Microsoft: travel industry insights;
- TikTok: new ads gallery;
- PPC salary survey report.
