Top 10 PPC News May 20 to June 3, 2022

  • GoogleAds: the best GML recaps, dynamic prospecting, smart display merged with “regular” GND campaigns, PMax at their best, under review keys limitations, Conversion value adjustments;
  • Linkedin: audience segmentation strategies, in-market top tricks;
  • TikTok: spark and collection ads best practices & real data.

Top 10 PPC News form May 6 to 20, 2022

  • GoogleAds so long to keyword type segmentation, RSA ad strength & distribution, new scripts UI, GML event previews, ad personalization tool
  • FacebookAds SMM report 2022
  • Analytics LP reports in GA4
  • LinkedinAds super job titles

Top PPC News from April 22 to May 6, 2022

  • GoogleAds: Customer Match “signals”, advanced targeting audiences, extension upgrade, PMax corner;
  • FacebookAds: WhatsAppAds/Messenger integration in Business Suite, landing page optimization;
  • Microsoft: May updates;
  • Linkedin: lead gen campaings mini-guide;
  • PPC survey global report.

Top PPC News from April 1 to 22, 2022

  • GoogleAds: UA to GA4 import of conversion events, avoid PMax cannibalization of branded keys &audiences to jumpstart, reports dashboard at manager account level, Discovery campaigns, new local services (in US & CA), custom column functions, agile target layering;
  • FacebookAds: bug pausing random ad groups;
  • LinkedinAds: miniguide to conversion tracking.

Top PPC News from March 18 to April 1, 2022

  • GoogleAds: UA retirement postponed, position impact on CTR & CR, Chrome ext to capture ads, Merchant Center integration in GA4, ad customizers in RSA, YT ads fine optimizations, GAds Editor 2.0 (with PMax) released;
  • FacebookAds: accuracy level in interest targeting;
  • Microsoft: travel industry insights;
  • TikTok: new ads gallery;
  • PPC salary survey report.