- GoogleAds: Promotions deceiving PMax, 10 RLSA to test;
- MetaAds: Lead Ads as LP, new WP on consumers’ behaviour, trends to consider in 2023, when broad might work;
- LinkedinAds: refining target by exclusions;
- Twitter Ads: performance based goals;
- Microsoft Ads: December updates;
- GA4: new metrics available;
Top 10 PPC News 11/25-12/9, 2022
venerdì, 9 Dicembre 2022
Top 10 PPC News from November 11 to 25, 2022
martedì, 29 Novembre 2022
- GoogleAds: Full PMax or shopping only?, 2022 paid search benchmark updates & forecasts for Q4, device only campaigns, competitive ad research, avoid big brands bidding up, mistakes to avoid during a recession;
- MetaAds: real data from Advantage+ Shopping campaigns, when pulling back ads is the right choice;
- LinkedinAds: Documents Ads.
Top 10 PPC news 10/28 to 11/11/22
venerdì, 11 Novembre 2022
- GoogleAds: bye-bye similar audiences, QS components, video ads updates, RLSA, exclude non targeted languages in GDN, RSA combination report;
- FacebookAds: welcome back 28-days attribution, effective ads examples;
- Microsoft Advertising: October updates;
- How to scale TwitterAds
Top 10 PPC News from October 14 to 28, 2022
venerdì, 28 Ottobre 2022
- GoogleAds: PMax optimization, transition at 95%, new features & lead gen problems, custom audiences;
- FacebookAds: 5 ways to scale accounts, IG ad load increases;
- LinkedinAds: audience expansion;
- TikTokAds: focused view, smart performance shopping etc;
- Healthy PPC campaigns & conversion
Top 10 PPC news Sept. 30 to Oct 14, 2022
venerdì, 14 Ottobre 2022
- GoogleAds: keyword (match type) less accounts, RSA performance tweaks, content targeting for video ads sunset, GDN inventory control center;
- FacebookAds: reels ads, test vs YT, Pinterest & TikTok video ads, spying competitors’ audiences;
- Microsoft: October updates;
- analytics: GA4 automatic tracking form interactions, attribution guide;
- PPC: pre-order adwexp 2022 videos with 20% off
