Web marketing & usability news about Gianpaolo Lorusso's professional activity

Top 10 PPC News from May 12 to 26, 2023

lunedì, 29 Maggio 2023

GoogleAds: GML23 recaps, YT Ads best practices, wbraid/gbraid parameters, benchmark Q1 2023;
FacebookAds: fined (again) in EU, Lead Ads news, all Advantage+ targeting options;
LinkedinAds: new business Manager, new features recently released;
TikTokAds: proven targeting techniques.

venerdì, 12 Maggio 2023

GoogleAds: performance data at asset group level in PMax, free script with price benchmark in shopping ads, broad match & AI, YouTubeAds lessons learned, conversions from Business Profiles;
FacebookAds: location targeting options changed, audience controls in advantage+ campaigns, messaging ads mini-guide;
PPC benchmark Q1 2023 w/ comment of FB/IG decreasing CPM;
Snapchat new placements;
Pinterest will show #Amazon Ads.

venerdì, 28 Aprile 2023

GoogleAds: manual CPC vs Max Conv in brand protection campaigns, conventional vs unconventional ads, ChatGPT asset creation, competitors’ ads analysis, enhanced conversion mini-guide;
FacebookAds: Meta and TikTok (banned in Montana) both heading towards a full shopping experience integration;
LinkedinAds: 5 BP to boost performance;
MicrosoftAds: fully automated shopping campaigns;
Snapchat DOs & DONTs;
Universal Analytics free accounts will be retired on July 2024.

venerdì, 14 Aprile 2023

GoogleAds: micro-conversion importance, negatives & PMax, RSA optimization, scaling video & regular Ads, using IS effectively;
FacebookAds: do not touch a winning team;
LinkedinAds: video best practices, case history
TikTokAds winning examples;
GA4: bye-bye to 4 attribution models, conversion dedupe, comparing UA &GA4 data.

sabato, 1 Aprile 2023

GoogleAds: GA4 conversion import news, new customer goal in PMax, EMEA Product Kickoff 2023
FacebookAds: why campaigns may underspend, opt-in/out personalized ads?
PPC: salary survey
Microsoft: bye-bye manual cpc