Top 10 PPC News from May 17 to 24, 2024

  • GoogleAds: GML24 announcements & what they didn’t tell, new customer acquisition goal mini-guide, all US DOJ concerns about Google’s pricing & their settlement proposal;
  • MetaAds: video assets in catalog ads, keep it simple stupid advertiser, sitelinks tutorial, Social Media Marketing industry report;
  • TikTokAds: Media Buying certification;
  • Microsoft: AI function in Retail Media Platform, Netflix ads;
  • LinkedinAds: recap of all new features released in 2024.
(altro…)

Top 10 PPC News from May 10 to 17, 2024

  • GoogleAds: smart bidding without conversions inflates the CPC, transparency needed, Netflix enters D&V360 and will launch its ad servers in 2025, details on PMax for marketplaces, export to BigQuery facilitated, preferred ad formats in DGen , PPC permanent observatory;
  • MetaAds: pixels in the “core” setup;
  • TikTok: tips for SMEs in the beauty sector;
  • Snapchat: guide to measuring brand lift.
(altro…)

Top 10 PPC News from May 3 to 10, 2024

  • GoogleAds: smart bidding is not the new black, SGE impact (with slowing numbers), new GA4 report, new PMax feature announcements & upcoming webinars, YT video placements;
  • MetaAds: latest updates in audience targeting, charts, brand safety, image expansion etc;
  • TikTokAds: webinar for SMB;
  • Microsoft: new AI functions explained in a webinar;
  • ChatGPT & #RedditAds: search ads soon?
(altro…)

Top 10 PPC news from April 26 to May 3, 2024

  • GoogleAds: PMax news, when and how to use broad match, one language or all?, new tabs on CM2, strike history and appeal management for disapproved ads, PMax for marketplaces, video campaigns;
  • MetaAds: Referring URLs and sitelinks, brand lift and announcements from NewFronts 2024 (also #SnapchatAds);
(altro…)

The top 10 PPC News from April 19 to 26, 2024

  • GoogleAds: cookie deprecation delayed to 2025, +13% cpc YOY, GMC conversion annotations, optimizing ROAS, RSA best practices, negative keywords guide;
  • MetaAds: creative testing, latest updates, Catalogue items “enhancements”;
  • RedditAds: Dynamic product Ads;
(altro…)