- GoogleAds: GML23 recaps, YT Ads best practices, wbraid/gbraid parameters, benchmark Q1 2023;
- FacebookAds: fined (again) in EU, Lead Ads news, all Advantage+ targeting options;
- LinkedinAds: new business Manager, new features recently released;
- TikTokAds: proven targeting techniques.
Top 10 PPC News from May 12 to 26, 2023
lunedì, 29 Maggio 2023
Top 10 PPC News from April 28 to May 12, 2023
venerdì, 12 Maggio 2023
- GoogleAds: performance data at asset group level in PMax, free script with price benchmark in shopping ads, broad match & AI, YouTubeAds lessons learned, conversions from Business Profiles;
- FacebookAds: location targeting options changed, audience controls in advantage+ campaigns, messaging ads mini-guide;
- PPC benchmark Q1 2023 w/ comment of FB/IG decreasing CPM;
- Snapchat new placements;
- Pinterest will show #Amazon Ads.
Top 10 PPC News from April 14 to 28, 2023
venerdì, 28 Aprile 2023
- GoogleAds: manual CPC vs Max Conv in brand protection campaigns, conventional vs unconventional ads, ChatGPT asset creation, competitors’ ads analysis, enhanced conversion mini-guide;
- FacebookAds: Meta and TikTok (banned in Montana) both heading towards a full shopping experience integration;
- LinkedinAds: 5 BP to boost performance;
- MicrosoftAds: fully automated shopping campaigns;
- Snapchat DOs & DONTs;
- Universal Analytics free accounts will be retired on July 2024.
Top 10 PPC News from March 31 to April 14, 2023
venerdì, 14 Aprile 2023
- GoogleAds: micro-conversion importance, negatives & PMax, RSA optimization, scaling video & regular Ads, using IS effectively;
- FacebookAds: do not touch a winning team;
- LinkedinAds: video best practices, case history
- TikTokAds winning examples;
- GA4: bye-bye to 4 attribution models, conversion dedupe, comparing UA &GA4 data.
Top 10 PPC News from March 17 to 31, 2023
sabato, 1 Aprile 2023
- GoogleAds: GA4 conversion import news, new customer goal in PMax, EMEA Product Kickoff 2023
- FacebookAds: why campaigns may underspend, opt-in/out personalized ads?
- PPC: salary survey
- Microsoft: bye-bye manual cpc