‘ Tagged postsadwords’

Agile Google Ads Executive Summary

You can now find on Amazon.com the executive summary of my book about Google Ads (AdWords) optimization methodology. This summary is designed to provide a practical guide to all the key aspects of setting up and optimizing PPC campaigns in Google.  All this fell into the new AdWords “experience”, which in 2017 did not change […]

ADworld Experience is coming (for the 7th time)

On April 12th and 13th in Bologna (Italy) there will be the seventh edition of ADworld Experience. A lot of time has passed since 2012, when I started organizing this event ;-). Since then we have seen on the stage many top speakers and a lot of very interesting cases and we have been rewarded […]

Arena from water to online business instinct

I usually tend to avoid speaking about successful campaigns I have had the chance to manage, but finally decided to make an exception for Arena, the internationally renowned swimming equipment company, because I have been asked to present a case history for Google Accelerate Premier Partner Award. The reason why I chose them to break my unwritten […]

How to optimize AdWords [Infographic]

I know, the frequency of my posts here on my personal blog is really shameful! ;-) But now I will ask for forgiveness sharing with you an infographic I have created 1 month ago for ADworld Experience that summarizes more than 10 years of AdWords managing experience. I hope you will enjoy it ;-)

The best Italian Web Marketing Events

What are the Italian events truly unmissable for those who work in the web marketing sector? In this post I will suggest only the ones I think really deserve at least a quick visit (for the free ones), or an investment in terms of time and money (for all the others).