‘ Tagged postsSEM’

Agile Google Ads Executive Summary

You can now find on Amazon.com the executive summary of my book about Google Ads (AdWords) optimization methodology. This summary is designed to provide a practical guide to all the key aspects of setting up and optimizing PPC campaigns in Google.  All this fell into the new AdWords “experience”, which in 2017 did not change […]

ADworld Experience is coming (for the 7th time)

On April 12th and 13th in Bologna (Italy) there will be the seventh edition of ADworld Experience. A lot of time has passed since 2012, when I started organizing this event ;-). Since then we have seen on the stage many top speakers and a lot of very interesting cases and we have been rewarded […]

How to optimize AdWords [Infographic]

I know, the frequency of my posts here on my personal blog is really shameful! ;-) But now I will ask for forgiveness sharing with you an infographic I have created 1 month ago for ADworld Experience that summarizes more than 10 years of AdWords managing experience. I hope you will enjoy it ;-)

Let BrigthonSEO Be (with a 25% discount ;-)

I am honored to be part for the first time of one of the largest Web Marketing events in Europe. This year I will be speaking there about my method of evaluating AdWords optimization level and I am really happy to have the possibility to offer a very good discount to all of you interested […]