Top 10 PPC News 11/25-12/9, 2022

  • GoogleAds: Promotions deceiving PMax, 10 RLSA to test;
  • MetaAds: Lead Ads as LP, new WP on consumers’ behaviour, trends to consider in 2023, when broad might work;
  • LinkedinAds: refining target by exclusions;
  • Twitter Ads: performance based goals;
  • Microsoft Ads: December updates;
  • GA4: new metrics available;

News in the video are commented starting from the #10 & closing with the most important one:

#1 Using FB Lead Ads as Landing Pages
Very interesting post by Jon Loomer explaining how to use lead ads as they were Facebook/Meta internal Landing Pages

#2 When Performance Max could be misleaded
Nils Rooijmans shared a real case story in which a PMax campaign was messed up by a strong promotion on specific products after they sold out

#3 Call for speakers for ADworld Experience 2023
We started to actively search for new case stories for ADworld Experience 2023 (which will be next October 5-6 in Bologna – Italy – or via live streaming)

#4 GA4 now has views per sessions and avg session duration
Carly Boddy (Google Analytics PM) spread the (very) good news on Twitter. Now it will be easier to set behavioral conversions on session average duration

#5 Twitter rolled out conversion based campaign goals
Twitter now (finally) has performance based campaign objectives as all other main PPC platforms

#6 Facebook released a new white paper on consumer decision making criteria
Meta just released a new research in collaboration with Publicis showing which approaches will have more influence on consumer behaviour

#7 Linkedin Ads targeting refining by exclusions
Eric Jones (B2Linked) shares some useful best practices on refining Linkedin Ads targeting by excluding irrelevant audiences

#8 10 remarketing lists for search ads worth a test
Brooke Osmundson shared some ideas to test with search remarketing lists to boost campaign performances

#9 11 key factors/trend to succeed in FB Advertising in 2023
Jordan Bucknell shared a guide of the most important trends in Meta Ads to be aware of to succeed in the middle/long term

#10 Microsoft Advertising December updates
Video Ads, flyer extensions, online conversions adjustments + other minor updates soon available

When broad could work in FBAds:

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May the ROI be with you! And… more peace for everyone ;-)

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