Top 10 PPC News from 12/22/23 to 1/12/24

  • GoogleAds: Consent Mode V2 evolves, business data sharing for cross-product tips, PMax news, DSA & out of stock products, feed rules are coming in GMC Next, is Google too pushy with ads?;
  • MetaAds: removing some more detailed audiences;
  • TikTok: new measurement partners;
  • Linkedin: retarget small audiences;
  • Advanced targeting on programmatic.

News in the video are commented starting from the #10 & closing with the most important one:

1) FacebookAds removes some other detailed targeting audiences
Starting from 1/15 Meta will remove other “sensitive / redundant / too granular or detailed” targeting options

2) Consent Mode V2 evolution
Thomas Eccel explains in detail conditions to start conversion modeling

3) Google will provide cross-product suggestions
Google is starting asking permission for data sharing to provide suggestions about GAds connected products such as GA4, Merchant Center, Business Profiles etc

4) PMax updates corner
Patrick Gehn spotted a new explanations overview & Thomas Eccel a new auction insights

5) TikTok is partnering with new third party tools to measure brand lift & attribution
New year, new partners for TikTok measurement

6) Nice tip to limit budget waste with out of stock items
Manasvini Ligga shared how you can automatically exclude out of stok items in Dynamic Search Campaigns

7) Doing retargeting the right way in LinkedInAds
AJ Wilcox shares some interesting tips on how to start retargeting with small audiences

8) Google will release rules & supplemental feed in GMC Next “early this year”
Kirk Williams reported Ginny Marvin confirming that those functionalities will be coming soon to the new interface

9) Is Google overpushing ads?
John Bradbury (Android Police) confirms Google is following Meta’s example on that

10) Advanced audience targeting in programmatic is possible (if you know how to do it)
Anna Borchert (Granular) reports 3 real case study results both in B2B/B2C sectors


What 3rd party Cookies removal means for MetaAds
Free webinar on PMax optimization by Paid Search Association

ADworld Experience 2024 call for speakers

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!

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