Top 10 PPC News from 12/22/23 to 1/12/24

  • GoogleAds: Consent Mode V2 evolves, business data sharing for cross-product tips, PMax news, DSA & out of stock products, feed rules are coming in GMC Next, is Google too pushy with ads?;
  • MetaAds: removing some more detailed audiences;
  • TikTok: new measurement partners;
  • Linkedin: retarget small audiences;
  • Advanced targeting on programmatic.

News in the video are commented starting from the #10 & closing with the most important one:

1) FacebookAds removes some other detailed targeting audiences
Starting from 1/15 Meta will remove other “sensitive / redundant / too granular or detailed” targeting options
https://www.facebook.com/business/help/458835214668072

2) Consent Mode V2 evolution
Thomas Eccel explains in detail conditions to start conversion modeling
https://www.linkedin.com/feed/update/urn:li:activity:7149337600460333056/

3) Google will provide cross-product suggestions
Google is starting asking permission for data sharing to provide suggestions about GAds connected products such as GA4, Merchant Center, Business Profiles etc
https://support.google.com/google-ads/answer/14224811

4) PMax updates corner
Patrick Gehn spotted a new explanations overview & Thomas Eccel a new auction insights
https://www.linkedin.com/feed/update/urn:li:activity:7151228088117264385/
https://www.linkedin.com/feed/update/urn:li:activity:7151228668260798464/

5) TikTok is partnering with new third party tools to measure brand lift & attribution
New year, new partners for TikTok measurement
https://www.tiktok.com/business/en/blog/introducing-measurement-partner-specialties

6) Nice tip to limit budget waste with out of stock items
Manasvini Ligga shared how you can automatically exclude out of stok items in Dynamic Search Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7148265323052400640/

7) Doing retargeting the right way in LinkedInAds
AJ Wilcox shares some interesting tips on how to start retargeting with small audiences
https://b2linked.com/blog/start-retargeting-small-audiences-linkedin-ads/

8) Google will release rules & supplemental feed in GMC Next “early this year”
Kirk Williams reported Ginny Marvin confirming that those functionalities will be coming soon to the new interface
https://www.linkedin.com/posts/ppckirk_gmc-gmcnext-googlemerchantcenter-activity-7151240148519653376-tySU/

9) Is Google overpushing ads?
John Bradbury (Android Police) confirms Google is following Meta’s example on that
https://www.androidpolice.com/googles-issue-excessive-advertisements-growing-worse/

10) Advanced audience targeting in programmatic is possible (if you know how to do it)
Anna Borchert (Granular) reports 3 real case study results both in B2B/B2C sectors
https://granularmarketing.com/enhancing-performance-with-advanced-audience-targeting-in-programmatic-advertising/

EXTRA CONTENT

What 3rd party Cookies removal means for MetaAds https://www.jonloomer.com/what-chromes-elimination-of-third-party-cookies-means-for-meta-advertisers/
Free webinar on PMax optimization by Paid Search Association https://www.linkedin.com/events/7151297653593497601/comments/

ADworld Experience 2024 call for speakers https://www.adworldexperience.it/en/call-for-speakers-2024/

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!

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