Top 10 PPC News from April 14 to 28, 2023

• GoogleAds: manual CPC vs Max Conv in brand protection campaigns, conventional vs unconventional ads, ChatGPT asset creation, competitors’ ads analysis, enhanced conversion mini-guide;
• FacebookAds: Meta and TikTok (banned in Montana) both heading towards a full shopping experience integration;
• LinkedinAds: 5 BP to boost performance;
• MicrosoftAds: fully automated shopping campaigns;
• Snapchat DOs & DONTs;
• Universal Analytics free accounts will be retired on July 2024.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Not all Google Ads AI gold glitters
Kirk Williams exposes a real case in which a branded campaign with Max Conv bidding highly overspended manual CPC
https://www.linkedin.com/posts/ppckirk_ppc-googleads-adwords-activity-7057393313942810624-yi8F/

#2 Both Meta & TikTok will integrate shopping in their apps
Meta announces AI-powered shops ads and TikTok Shop launches an open beta
https://www.facebook.com/business/news/expanding-access-to-shops-ads
https://searchengineland.com/tiktok-shop-launches-in-beta-397551

#3 Conventional or unconventional? What pays more in PPC
Creatopy shares on Optmyzr the results of an interesting A/B test study in which they used more “teasing” vs. “regular” ads to promote a webinar obtaining a good success
https://www.optmyzr.com/blog/why-ad-creative-matters-in-2023/

#4 A script to complete RSA assets with ChatGPT
Fred Vallaeys released a GAds script to obtain Chat GPT auto filling of titles & descriptions in a Google Sheet
https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548

#5 Montana is the first US State to ban TikTok (starting from 2024)
Montana’s lawmakers vote to completely ban TikTok in the state starting from January 2024. Is this the beginning of the end for the Chinese social platform in Western countries?
https://edition.cnn.com/2023/04/14/tech/montana-house-tiktok-ban/index.html

#6 5 ways to scale Linkedin Ads effectiveness
Eric Jones (B2Linked) suggests some best practices to improve performance in LIAds
https://b2linked.com/blog/5-ways-you-can-make-your-linkedin-ads-more-efficient/

#7 Best (& Worst) practices in Snapchat Ads
Snapchat itself shares a small collection of DOs & DONTs for their advertising platform
https://forbusiness.snapchat.com/blog/dos-donts-advertising-on-snapchat

#8 How to easily & freely perform competitors’ ads analysis in GAds
Miles McNair shares a step-by-step guide to have a full review of competitors’ ads and a GAds fully active SERP testing tool simulating locations from all over the World
https://www.linkedin.com/feed/update/urn:li:activity:7053969004754784256/

#9 How to set enhanced conversions in GAds (& why you need them)
A very nice recap & step-by-step guide to Google Ads enhanced conversions by Alessandro Colarossi
https://www.wordstream.com/blog/ws/2023/04/17/how-to-set-up-google-ads-enhanced-conversions

#10 Microsoft introduces PLA extensions
Microsoft is releasing its own version of PMax campaigns (as far as I can understand from this announcement :-)
https://about.ads.microsoft.com/en-us/blog/post/april-2023/discover-how-to-extend-your-high-performing-pla-campaigns

EXTRA BONUS:
We have a final date for UA free accounts total retirement (July 24) https://support.google.com/analytics/answer/13510998

The program on ADworld Experience 2023 is online https://www.adworldexperience.it/en/the-program-of-adworld-experience-2023-now-is-online/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!