Top 10 PPC News from August 14 to 25

• GoogleAds: the ideal conversion numbers & new reports for PMax (via scripts & Looker Studio), Discovery upgrade in Demand Gen, #YouTube Ads best practices, LSA without anonimous reviews, low quality placements & children targeting?;
• FacebookAds: brand inquiry in Ad Library, B2B targeting new options;
• TikTok: launches its own search ads.

News in the video are commented starting from the #10 & closing with the most important one:

1) How many conversions you need to have PMax outperforming your targets?
Two separate studies (the first one by Mike Ryan) on consistent aggregated data show that PMax need at least 5 daily conversions to get the highest success canches
https://www.linkedin.com/feed/update/urn:li:activity:7094587616490139648/

2) New script/report templates for Performance Max
Jack Felstead found a way to give visibility to budget allocation & conversion x placements working on Mike Rhodes’ script. while Bram Van Der Allen worked on Looker Studio
https://www.linkedin.com/feed/update/urn:li:activity:7100844556216102912/
https://www.linkedin.com/feed/update/urn:li:activity:7098305044499881984/

3) Meta gives more tools to search for brand connected promotions
A new tool in the ads library gives the ability to extract all kind of promotions connected to a searched brand (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-adds-branded-content-campaign-oversight-to-ads-library/691703/

4) 7 ways to segment PMax campaigns
Kirk Williams recap all the possible approaches to get the best performing PMax structure
https://zatomarketing.com/blog/how-to-structure-performance-max-campaigns-7-ways

5) MetaAds new targeting options for B2B
Aaron Zakowsi spotted new company size + revenue targeting options added in Ad Manager
https://www.linkedin.com/feed/update/urn:li:activity:7098395170844344320/

6) What you need to know about Discovery Ads being upgraded to Demand Gen campaigns
Mark Irvine recaps all differences and possibilities of the new campaign type

https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns
https://support.google.com/google-ads/answer/13859703 (official announcement by Google)

7) Meta, Google, TikTok & Snapchat all announcing how they will complain with EU’s DSA
All the companies will give more transparency and different options to comply with the upcoming European Digital Services Act
https://searchengineland.com/google-targeted-ad-data-eu-rules-431153 (Nicola Agius)
https://www.socialmediatoday.com/news/algorithmic-sorting-facebook-instagram-opt-out-EU/691567/ (Andrew Hutchinson)
https://newsroom.tiktok.com/en-eu/fulfilling-commitments-dsa-update
https://newsroom.snap.com/it-IT/digital-services-act-snap

8) TikTok introduces Search Ads
The company announced that they will finally launch the function they have been testing for in the last months
https://www.tiktok.com/business/en/blog/introducing-tiktok-search-ads-toggle

9) YouTube optimization quick cheat
Miles McNair recaps 10 interesting tips to improve video ads performance
https://www.linkedin.com/feed/update/urn:li:activity:7098989398909739009/

10) Google will stop showing anonimous reviews from Google Local Service Ads starting from August 25
Barry Schwartz republished a Tweet by Anthony Highman showing the announcement
https://www.seroundtable.com/google-local-service-ads-anonymous-reviews-35913.html

EXTRA CONTENT
Google PMAx still under spotlight for targeting childre on YT https://searchengineland.com/ipg-mediabrands-pause-google-pmax-campaigns-430937

Google issuing refunds for missold ads on its Video Partner SItes? https://searchengineland.com/google-issues-refunds-accusations-mis-selling-ads-430695

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!