Top 10 PPC News from February 3 to 17,2023

• GoogleAds: ChatGPT usage examples, conversion tracking mistakes, PMax for leads, 2023 suggestions, Optimize > Optimizely, best practices for negatives, Local Inventory Ads mini-guide, GAds-GA4 conversion comparison;
• FacebookAds: more competitive research insights, optimizing campaigns for engagement in landing sites;
• Microsoft: February updates;
• adwexp: registration opening.

News in the video are commented starting from the #10 & closing with the most important one:

#1 15 strategic prompts to use ChatGPT in PPC now
Amy Hebdon shares some interesting examples of how you can use AI (ChatGPT) in PPC campaigns
https://searchengineland.com/chatgpt-prompts-for-ppc-392443

#2 Meta provides some more insights into ad targeting
Now you can see more info on audiences targeted by your competitors using the new “Why am I seeing this ad” panel in Facebook
https://www.socialmediatoday.com/news/Meta-Launches-Updated-Ad-Targeting-Insight-Panels/642751/

#3 6 Google Ads conversion tracking errors to avoid
Michelle Morgan shares some interesting tips on conversion tracking mistakes useful to undersand several best practices
https://www.wordstream.com/blog/ws/2023/02/08/google-ads-conversion-tracking-mistakes

#4 Performance Max lead generation mini-guide
Menachem Ani shares some best practices to effectively use PMax for lead generation
https://searchengineland.com/why-performance-max-lead-generation-fails-make-it-work-393038

#5 9 recommendations for GAds in 2023
Andrew Lolk recaps some interesting suggestions to maximize performance in Google Ads (and not only) in 2023
https://savvyrevenue.com/blog/google-ads-2023/

#6 Google & Optimizely partnered
Now is clearer what plans Google has in mind to replace Optimize (to be sunset on September 30, 2023)
https://www.prnewswire.com/news-releases/optimizely-and-google-expand-strategic-partnership-to-collaborate-on-google-analytics-4-301745531.html

#7 Engaged users conversions in FacebookAds
Jon Loomer explains a couple of tricks to have FBAds working to push engaged users on our landing sites
https://www.jonloomer.com/create-a-meta-pixel-event-that-fires-after-scrolling-70-down-a-page/
https://www.jonloomer.com/create-a-meta-pixel-event-that-fires-after-viewing-a-page-for-60-seconds/

#8 How to effectively use negative keywords (account-wide or not)
After the introduction of account-wide negatives, here are some useful suggestions on where to find the right ones and how to use them
https://www.optmyzr.com/blog/google-ads-negative-keywords/

#9 Mini-guide to Google Local Inventory Ads
Shannon Mullery (Tinuiti) shares a list of suggestions to optimize shopping campaigns with local inventory ads
https://tinuiti.com/blog/shopping-feed/local-inventory-ads-guide/

#10 Microsoft updates for February 2023
Some new markets, automated bidding in Audience Network, data exclusion for automated bidding + other minor updates
https://about.ads.microsoft.com/en-us/blog/post/february-2023/market-expansion-and-other-product-updates-for-february

EXTRA BONUS:
New report on GAds vs GA4 conversions preview https://www.linkedin.com/feed/update/urn:li:activity:7031949281993375744/
Registrations to Adworld Experience 2023 are now open https://www.adworldexperience.it/en/join-adworld-experience/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!