Top 10 PPC News from Jan 12 to 27, 2024

  • GoogleAds: conversational experience is here, AB testing shopping feeds, Consent Mode V2 announcements & BP, PMax for Lead Gen & coupled with standard shopping, that’s why reps can’t help;
  • MetaAds: Advantage detailed targeting with more goal options, when broad targeting fails;
  • TikTok: new guides/studies;
  • Linkedin: so long lookalikes, welcome sponsored articles.

News in the video are commented starting from the #10 & closing with the most important one:

1) GAds is rolling out its new conversational experience
As announced, Google is rolling our this new AI campaign builder interface to all advertisers in English
https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/

2) Feedx is the new open source tool for AB testing on Shopping Feeds
Sam Bailey (Google) announced it on Linkedin
https://www.linkedin.com/feed/update/urn:li:activity:7155551482157641728/

3) Meta’s Advantage detailed targeting expands to new goals
Here is the official announcement for the API update, but several advertisers already spotted the new features in the web UI too
https://developers.facebook.com/blog/post/2024/01/23/expanding-the-availability-of-advantage-detailed-targeting/

4) Consent mode V2 / DMA corner
An official announcement by Google + 2 very good recaps by Simo Ahava and James Deeney (Lunio)
https://blog.google/around-the-globe/google-europe/an-update-on-our-preparations-for-the-dma/
https://www.simoahava.com/analytics/consent-mode-v2-google-tags/
https://lunio.ai/blog/paid-search/google-consent-mode-v2/

5) Why you might need running PMax + standard shopping campaigns
Ruben Runneboom explains the advantages of running PMax paired with standard shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7155860797334642689/

6) interesting PMax structure for Lead Gen
Miles McNair & Bob Meijer shared an interesting structure to maximize performance
https://www.ppcmastery.com/blog/tpe-77-advanced-pmax-for-lead-gen-the-fire-ice-structure

7) Bye-bye LinkedInAds lookalikes, welcome sponsored article
Linkedin officially announces lookalike audiences sunset on February 29, 2024 + Andrew Hutchinson (SMT) reported advertisers spotting the new sponsored article option
https://www.linkedin.com/help/lms/answer/a423698
https://www.socialmediatoday.com/news/linkedins-rolling-new-sponsored-post-option-maximize-content-benefits/704983/

8) What to do when Meta broad targeting fails
Jon Loomer shares some interesting tips to optimize MetaAds campaigns when Advantage + Broad is not performing enough
https://www.jonloomer.com/when-broad-targeting-fails/

9) Why the GAds assistance is so weak (waiting for further layoffs)
Ogie Hollywood (ex Googler) explains how Google Reps work is “organized” (disclaimer: they are forced to “sell” latest “optimizations”)
https://www.linkedin.com/feed/update/urn:li:activity:7154128737070964736/

10) New PMax highlights
Hana Kobzova reported a new improvement in PMax reporting
https://ppcnewsfeed.com/ppc-news/2024-01/performance-highlights-per-entities-for-pmax/

EXTRA CONTENT

TikTok’s new guide to effective bid strategies https://www.socialmediatoday.com/news/tiktok-publishes-new-guide-effective-ad-bidding-strategies/705122/

PMax Masterclass by Google product experts (3/14/24) https://adsonair.withgoogle.com/events/pmax-masterclass-march-2024
Registration for adwexp24 is now open (only 7 Eary Bird tickets left) https://www.adworldexperience.it/en/join-adworld-experience/

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!

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