Top 10 PPC News from Jan 27 to Feb 9, 2024

  • GoogleAds: new “solutions” (script templates), bulk price in feeds, AI & negative keywords, brutal LSA attacks, Iubenda cons-modeV2 check, confusing ad text, new RSA functions;
  • MetaAds: are conversions too good to be true?;
  • Microsoft: enhanced conversions + in-market targeting from Linkedin;
  • Linkedin: engagement record;
  • PinterestAds: product feed otimization.

News in the video are commented starting from the #10 & closing with the most important one:

1) GAds is rolling out a simplified script template facility (Solutions)
Sever advertisers spotted this new “Solutions” area which is a sort of script template facilitator (Nicola Agius)
https://searchengineland.com/google-simpler-solutions-script-templates-437110

2) Microsoft Advertising is releasing new retargeting options coming from Linkedin + enhanced conversions
These new in-market audiences come directly from Linkedin (but with MS Ads pricing! ;-)
https://about.ads.microsoft.com/en-gb/blog/post/february-2024/enhanced-conversions-and-other-updates-for-february

3) Are MetaAds results too good to be true?
Jon Loomer explains why Ad Manager conversion numbers could be over reported
https://www.jonloomer.com/are-ads-manager-results-too-good-to-be-true/

4) New bulk price attribute in Product feeds
Emmanuel Flossie (Feed Army) explains how it will be possible to set wholesale prices starting over a fixed quantity threshold
https://feedarmy.com/kb/how-to-add-bulk-price-in-google-merchant-center-shopping/

5) Hot to use GPT to find keywords to exclude from a GAds campaign
Denie Geertzen shares some interesting tips to use AI in the setting up process of a GAds/MSAds campaign
https://www.linkedin.com/feed/update/urn:li:activity:7161632000284475392/

6) LinkedIN reports record engagement thanks to AI
Andrew Hutchinson (Social Media Today) shares key insights from the Microsoft’s Q4 reports about Linkedin
https://www.socialmediatoday.com/news/linkedin-reports-record-engagement-once-again/706208/

7)Google is investigating Local Service Ads negative SEM attacks
If you experience a sudden drop of leads from LSA you might be victim of this black hat tactic (Google is investigating into it)
https://searchengineland.com/google-investigating-local-service-ads-business-profile-tactic-437305

8) How to check if your Iubenda Consent Mode V2 is working
A simple way to check if the CMP is already sharing the new extra fields required by Google to run personalized ads
https://www.linkedin.com/feed/update/urn:li:activity:7158424755073626112/

9) Confusing ad text errors in GAds
If you got some error messages in your ads lately you are in good company (Google is investigating into it)
https://searchengineland.com/google-ads-confusing-ad-text-error-437248

10) New functions for GAds DSA creatives
Campaign level headlines/descriptions, dynamic assets and single headlines (Gregg Finn, Navah Hopkins, Ginny Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7159092459816300545/
https://cypressnorth.com/paid-search-marketing/google-ads-announces-3-changes-to-search-ad-creatives/

EXTRA CONTENT

10 experts’ opinion on PMax challenges https://www.linkedin.com/video/live/urn:li:ugcPost:7160663407442935808/?actorCompanyId=19102767

Pinterest product feed optimization mini-guide https://www.linkedin.com/feed/update/urn:li:activity:7158066416783376387/

PPC Salary Survey (9th edition) https://www.reddit.com/r/PPC/comments/1ag8pnl/anonymous_ppc_salary_survey_2024_9th_edition/

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!

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