Top 10 PPC News from June 1 to 7, 2024

  • GoogleAds: GMC Feed updates, opensource feed segmenter & Optimizing tips, AI video ads tool, check UX problems in international campaigns, new energy labels starting from 9/1, exclude X (Twitter) to keep your brand safe, funding disinformation;
  • MetaAds: new targeting & segmenting functionalities;
  • Microsoft: Video & CTV in Advertising Editor, banner gen AI, shopping > PMax etc;
  • LinkedinAds: new premium video format + AI video creation tool.
In the video contents are exposed starting from the last one (as in any honorable top ten ;-))

1) Rules & custom feed matching to be released in GMC Next
Dario Zannoni found a couple of interesting updates coming to the latest version of Google Merchant Center

2) New Feed Segmenter open source solution released by Google engineers
Georgi Zayakov reports on the release of an interesting tool to auto segment fedds on preset rules

3) Meta audiences new relevance & size indicators
Bram van der Hallen reports a new targeting feature which could be very helpful to selct the right segments

4) New AI tool to recraft videos for ads
Christoph Scherf (Google) released an open source tool based on Gemini to shorten, resize and adapt videos to different ad formats & audiences

5) New segments for manual MetaAds sales campaigns
Jon Loomer shares new segmenting capability, once reserved to Advantage+ audiences, now extended to manual campaigns for sales

6) Google product feeds optimization mini-guide
Andrew Lolk explains the priority of improvements to apply to feeds to get the maximum results in terms of ad performance

7) Linkedin launches a new premium video placements + AI tools for ad creation
Andrew Hutchinson reports the highlights of some new updates in Linkedin Ads for video campaigns

8) Must have metrics on international e-commerce campaigns
Ruben Runneboom explains how to build an interesting custom column to immediately spot usability issues in specific countries

9) Microsoft updates for June
Video ads & CTV added into Advertising Editor, AI creation/customizing banner tool, smart shopping to PMax etc

10) Updating EU energy certification labels by September 1
Hana Kobzova reminds that starting on 9/1 the new requirements will be required by Google in product feeds


If brand safety is a priority you should ban placements – Georgi Zayakov

Google is helping to fund one of India’s worst disinformation sites –

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May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important (I’ll consider it next week)!

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