Top 10 PPC News from June 1 to 7, 2024

  • GoogleAds: GMC Feed updates, opensource feed segmenter & Optimizing tips, AI video ads tool, check UX problems in international campaigns, new energy labels starting from 9/1, exclude X (Twitter) to keep your brand safe, funding disinformation;
  • MetaAds: new targeting & segmenting functionalities;
  • Microsoft: Video & CTV in Advertising Editor, banner gen AI, shopping > PMax etc;
  • LinkedinAds: new premium video format + AI video creation tool.
In the video contents are exposed starting from the last one (as in any honorable top ten ;-))

1) Rules & custom feed matching to be released in GMC Next
Dario Zannoni found a couple of interesting updates coming to the latest version of Google Merchant Center
https://www.linkedin.com/feed/update/urn:li:share:7203312123509104640/
https://www.linkedin.com/feed/update/urn:li:activity:7203785569443786753/

2) New Feed Segmenter open source solution released by Google engineers
Georgi Zayakov reports on the release of an interesting tool to auto segment fedds on preset rules
https://www.linkedin.com/feed/update/urn:li:activity:7203787799794298880/

3) Meta audiences new relevance & size indicators
Bram van der Hallen reports a new targeting feature which could be very helpful to selct the right segments
https://www.linkedin.com/feed/update/urn:li:share:7204367119520575488/

4) New AI tool to recraft videos for ads
Christoph Scherf (Google) released an open source tool based on Gemini to shorten, resize and adapt videos to different ad formats & audiences
https://www.linkedin.com/feed/update/urn:li:activity:7203785815758376960/

5) New segments for manual MetaAds sales campaigns
Jon Loomer shares new segmenting capability, once reserved to Advantage+ audiences, now extended to manual campaigns for sales
https://www.jonloomer.com/qvt/audience-segments-for-manual-sales-campaigns/

6) Google product feeds optimization mini-guide
Andrew Lolk explains the priority of improvements to apply to feeds to get the maximum results in terms of ad performance
https://savvyrevenue.com/blog/google-shopping-feed-optimization/

7) Linkedin launches a new premium video placements + AI tools for ad creation
Andrew Hutchinson reports the highlights of some new updates in Linkedin Ads for video campaigns
https://www.socialmediatoday.com/news/linkedin-premium-video-ad-placement-more-ai-ad-tools/718134/

8) Must have metrics on international e-commerce campaigns
Ruben Runneboom explains how to build an interesting custom column to immediately spot usability issues in specific countries
https://www.linkedin.com/feed/update/urn:li:share:7203999570790432768/

9) Microsoft updates for June
Video ads & CTV added into Advertising Editor, AI creation/customizing banner tool, smart shopping to PMax etc
https://about.ads.microsoft.com/en/blog/post/june-2024/editor-support-for-video-ads-and-other-updates-for-june

10) Updating EU energy certification labels by September 1
Hana Kobzova reminds that starting on 9/1 the new requirements will be required by Google in product feeds
https://ppcnewsfeed.com/ppc-news/2024-05/update-on-energy-efficiency-labeling-for-product-listings/

EXTRA CONTENTS

If brand safety is a priority you should ban x.com placements – Georgi Zayakov

Google is helping to fund one of India’s worst disinformation sites – CheckMyAds.org

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May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important (I’ll consider it next week)!

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