Top 10 PPC News from June 23 to July 7, 2023

• GoogleAds: GVP placements quality, auto-optimizing product feeds, PMax adoption rates, search themes & brand exclusions, Saas campaigns, real time keyword validation, Gen Z Music Lineup;
• FacebookAds: Advantage budgeting, FB/IG updated ad size specs;
• MicrosoftAds: 3-strikes out policy;
• LinkedinAds: fast retargeting.

News in the video are commented starting from the #10 & closing with the most important one:

1) Google accused of low quality Video Ads Placements
A report from Adalytics supposedly revealed that Google violated its own quality standards when placing video ads on yhird-party websites (D. Meier)
https://videoweek.com/2023/06/28/google-accused-of-costing-brands-billions-in-video-ad-placements/

2) Google released an open source tool to auto-optimize shopping feeds
Google Feedgen uses Large Language Models (LLMs) to generate optimised titles & description and fill missing attributes in product feeds (A. van de Pol)
https://www.linkedin.com/posts/alexvandepol-apoldigital_googleads-google-onlinemarketing-activity-7081545816783347712-_7mL/

3) Performance Max adoption rates still is around 50% of shopping campaigns
Martijn Beumer (co-founder of the largest EU CSS, Producthero.com) shares PMax adoption rates among thier 431 merchants
https://www.linkedin.com/feed/update/urn:li:activity:7083004004548456448/

4) How PMax brand exclusions works (or will work)
Very nice mini-guide to the new brand exclusion function coming to PMax (B. Meijer & M. McNair)
https://www.ppcmastery.com/blog/tpe-49-brand-exclusions-how-to-exclude-brand-from-pmax

5) Hot to get the most out of PPC for SaaS campaigns
Sophie Logan shares an interesting list of targeting best practices for Software as a Service brands (including display audiences)
https://searchengineland.com/ppc-tactics-saas-brands-429126

6) Advantage campaing budget best practices
Jon Loomer shares a mini-guide to budget strategies in Facebook’s automated campaigns
https://www.jonloomer.com/advantage-campaign-budget-best-practices/

7) The fastest ways to build retargeting audiences on LikedinAds
Eric Jones (B2Linked) shares useful tips to rapidly populate your LinkedinAds remarketing lists
https://b2linked.com/blog/the-fastest-ways-to-build-retargeting-audiences-on-linkedin-ads/

8) Google makes GAds API keyword validation process real time + search themes in PMax
Adriaan Dekker spotted an alert for Google Ads API users that the process will now lead to immediate policy violation failures + Alfred Simon PMax new function
https://www.linkedin.com/feed/update/urn:li:activity:7083018938250330112/
https://www.linkedin.com/posts/adriaan-dekker-93b048a9_pmax-ads-ppc-activity-7083065848566804480-DarN/

9) Also Microsoft now uses 3 strike out rule for policy violations
Starting form July 1, Microsoft joined Google in immediately suspending services when advertisers hit 3 repeated policy violations
https://about.ads.microsoft.com/en-us/blog/post/june-2023/updates-to-our-network-policies

10) Google launched a new (paying) tool to find GenZ favorite music for your ads
Gen Z Music lineup is now available to enrich video campaigns with 18-24 years old favourite music (N. Agius)
https://searchengineland.com/google-ads-gen-z-music-lineup-429148

EXTRA CONTENT
Facebook Ads sizes recap https://www.creatopy.com/blog/facebook-ad-sizes/

Instagram Ad sizes recap https://www.creatopy.com/blog/instagram-ad-sizes/

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May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!