Top 10 PPC News from May 12 to 26, 2023

  • GoogleAds: GML23 recaps, YT Ads best practices, wbraid/gbraid parameters, benchmark Q1 2023;
  • FacebookAds: fined (again) in EU, Lead Ads news, all Advantage+ targeting options;
  • LinkedinAds: new business Manager, new features recently released;
  • TikTokAds: proven targeting techniques.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Meta fined (again) in EU
Meta has been fined with a record breaking €1.2 billlion fine by European Data Protection Board fro transferring users’ data from EU to US

#2 The best Google Marketing live 2023 recaps
Executive summary
Detailed announcements
Official post

#3 YouTube Ads targeting best practices
Michel Selzner shares an interesting recap of how to maximize YT campaigns performance

#4 All FBAds Advantage+ targeting options
Jon Loomer makes some order in ai powered targeting options in Facebook Ads Advantage+ campaigns

#5 New Meta Lead Ads functionalities
Integrated coupons + other improvements for Facebook Lead Ads

#6 Linkedin rolled out its Business Manager
Discover with Chris Cesar (Granular) all the most important features of this longly awaited function

#7 Google Ads benchmark Q1 2023
Wordstream updates its CTR, CPC, CR, CL benchmarks for 24 industries in GAds

#8 Linkedin new features you might have missed
Dynamic group budgeting, Quality Score & Dynamic ads

#9 6 proven TikTok Ads targeting techniques
Jordan Bucknell shares and interesting recap of best practice for effective targeting in the Chinese ad platform

#10 How wbraid & gbraid parameters really work
You probably received a notification oabout them by Google. Here is what you need to know.

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May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!

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