Top 10 PPC News from November 11 to 25, 2022

  • GoogleAds: Full PMax or shopping only?, 2022 paid search benchmark updates & forecasts for Q4, device only campaigns, competitive ad research, avoid big brands bidding up, mistakes to avoid during a recession;
  • MetaAds: real data from Advantage+ Shopping campaigns, when pulling back ads is the right choice;
  • LinkedinAds: Documents Ads.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Using PMax only for shopping ads or on all channels?
Very interesting post in which Andrew Lolk suggests when might be convenient to limit PMax to only shopping ads and how to do it

#2 First real data from Meta’s Advantage+ Shopping Campaings
Lize Keefer (Tinuiti) shared some data showing interesting performances for Meta’s new fully automated shopping campaign type

#3 2022 Updated Search Ads Benchmarks
Kristen McCormick (WordStream/Localiq) explains the most interesting updates in search ads market evolution (spoiler: CPL increases & CR decreases, the rest is stable)

#4 Are device specific campaigns still an option?
Jonathan Kagan describes how and when device specific campaigns might still be useful to advertisers

#5 Q4 trends across Google, Meta & Amazon
Andy Taylor (Tinuiti) shared YoY comparative reports showing the possible evolution of the paid search secrot in the last part of 2022

#6 Doing competitive research with ad insights
Ilya Cherepakhin shows how to run a competitors’ ad analysis using Google’s new ad insights feature

#7 When pulling back Facebook Ads may be an option
Jon Loomer explains why it could be wiser to avoid join the highest peaks of this year’s shopping turmoil

#7 Linkedin Document Ads Mini-guide
Eric Jones shows all the features of this ad type and suggests some interesting applications

#9 Bypassing big brands bidding up your keywords
Navah Hopkins explains some best practices to limit the negative influence of big players game on keyword bidding

#10 Avoid common mistakes done during recessions
Laura Schiele shows which very common errors should be avoided when running marketing campaigns during an economic recession

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May the ROI be with you! And… more peace for everyone ;-)

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