Top 10 PPC News from November 12 to 26, 2021

The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live

  • GoogleAds: when broad match fails, latest updates recap, hold off competitors, customer match is back, alternatives to pausing a campaign when in short supply, product feeds in more video campaign types;
  • FacebookAds: targeting ideas, topic exclusion categories;
  • Snapchat: multi-format ads;
  • conversion driven by copy or design?

News in the video are commented starting from the #10 & closing with the most important one:

#1 3 cases of pure broad match consistently underperforming phrase & exact
Seer Interactive shared some tests they performed on GoogleAds campaigns showing broad match underperforming other matching types (when you really know what you are doing :-)
https://www.seerinteractive.com/blog/pure-broad-match-pov/

#2 What you should know on the 10 latest & most important Google Ads updates
Kristen McCormick shared a very good recap & how to handle guide for the latest relevant Google Ads updates
https://www.wordstream.com/blog/ws/2021/11/10/google-ads-updates

#3 How to hold off new & emerging competiotors in Google Ads
Pauline Jakober explains how to handle aggressive competitors in GAds auctions
https://grouptwentyseven.com/7-ways-to-hold-off-new-emerging-competitors-in-google-ads/

#4 Facebook Ad targeting ideas for 2022 (& beyond)
Anna Sonnenberg recaps what tends to perform better in Facebook Ads target segmenting after the recent updates
https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/

#5 Customer match now widely available among GAds advertisers
Here is the official Google’s guide to the use of the revenant customer match lists
https://support.google.com/google-ads/answer/11129174

#6 Why pausing your campaigns in supply issues might not be the best thing to do
Every serious advertiser knows that pausing campaigns in Google Ads is a risk. Here is why and how to avoid it (if possible).
https://searchengineland.com/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns-376259

#7 Facebook is finally re-introducing some more controls for advertisers in news feed
As announced long time ago, Facebook seems finally near to reintroduce some macro-topic controls for advertisers that run ads in English
https://www.facebook.com/business/news/introducing-more-control-for-brands-and-people-in-feed

#8 Snapchat launches its multi-format ad placements
Snapchat is making available its own version of reasponsive ads
https://www.socialmediatoday.com/news/snapchat-launches-multi-format-ad-placements-to-help-maximize-reach-and-eng/610168/

#9 Product feeds now available in more video campaign types
Product placements will now be possible also in Google Ads awareness & consideration campaign type
https://support.google.com/google-ads/answer/11371384

#10 Is copy or design that drives your landing page success?
A study by Unbounce reveils that copy is twice more powerfull than desing in attracting conversions
https://unbounce.com/landing-pages/copy-design-more-important-landing-page-success/

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