Top 10 PPC News from November 26 to December 10, 2021

The top 10 international Pay Per Click Industry News from November 26 to December 10, 2021, commented live.

  • Google Ads: RSA Study findings, image extensions on desktops, when to use display expansion, new experiments funnel, competitive metrics in MC;
  • Facebook Ads: retargeting iOS users, lead gen forms new tools & best practices;
  • Microsoft Advertising: 2021 BF&CM data;
  • 3 PPC giants in shopping season trends.

News in the video are commented starting from the #10 & closing with the most important one:

#1 When and how RSA outperform ETA
A brand new study on more than 4300 Optmyzr accounts reveals some very interesting aggregate data on Responsive Search Ads performance

#2 Interest vs demographic targeting in Facebook Ads
Facebook shared data evidencing how too narrowed interest based audencies might be less effective than broader demographic targeting

#3 Image extensions made their way to desktop in Google SERP
Google announced that these extensions will be showed also in desktop searches (no action to be taken for it)

#4 5 tips to retarget iOS users in Facebook Ads
Darko Dodig shared some interesting suggestions on how to work-around iOS tracking issues in FBAds

#5 BF & CM data from Microsoft
Microsoft shared interesting & updated search data on November 2021 shopping peak

#6 Interesting findings on BF & CM in Google, FB & Amazon Ads
Andy Taylor shared data from Tinuiti on 2021 Cyber Five

#7 When display expansion might be worth it
Crystal Hopkins by Seer Interactive suggests when it could be useful to test display expansion in search campaigns (& when to avoid it 😉

#8 Google redesigned draft > experiment funnel
Google is testing a new way to launch experiments without creating campaign drafts before

#9 Google Merchant Center showing new competiton metris (for US market)
Several advertisers around the globe spotted new metrics shared in GMC (by now for the US market)

#10 FB Ads lead gend form new tools & best practices
Sean Johnston shared some interesting tips on how to set and optimize lead gen forms in Facebook Ads (using the also as a good way to avoid loosing data due to iOS privacy updates)

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