Top 10 PPC News from October 14 to 28, 2022

10/28/2022

GoogleAds: PMax optimization, transition at 95%, new features & lead gen problems, custom audiences;
FacebookAds: 5 ways to scale accounts, IG ad load increases;
LinkedinAds: audience expansion;
TikTokAds: focused view, smart performance shopping etc;
Healthy PPC campaigns & conversion

News in the video are commented starting from the #10 & closing with the most important one:

#1 How to get the most out of PMax in this shopping season
Menachem Ani shared some very interesting tips on how to set Google Ads Performance Max campaigns to their best
https://searchengineland.com/how-to-make-the-most-of-performance-max-this-holiday-shopping-season-389136

#2 The secret for PPC success? Better analytics tracking
Two new events were added in Google Analytics 4 to automatically track lead interactions
https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424

#3 PMax & invalid leads
Several advertisers reported fake conversions in PMAx lead generation campaigns. Google says they are working on the issue.
https://www.seroundtable.com/google-ads-decreasing-invalid-leads-34272.html

#4 How to master Google Ads custom segments
How to create and use custom audiences to maximize performance of campaigns
https://www.wordstream.com/blog/ws/2022/10/18/google-ads-custom-segments

#5 PMax new features ready for shopping season
Asset goup schedule, performance forecasts, audience insights etc.
https://support.google.com/google-ads/answer/12926236

#6 Scaling Facebook Ads the right way
5 techniques you can use to scale ads without devastating performances
https://www.socialmediaexaminer.com/how-to-scale-facebook-ads-5-techniques/

#7 Instagram to increase ads load
Meta is fighting users & revenue decline adding ads. Decreasing interactions might be on the horizon.
https://techcrunch.com/2022/10/04/instagram-to-increase-ad-load-as-meta-fights-revenue-decline/

#7 TikTok Ads new functionalities
Smart Performance Campaigns and other news announced at second “TikTok World” event (showtimes ad unit, focused view, lead gen ad offering ect.)
https://www.tiktok.com/business/en-US/blog/tiktok-world-smart-performance-campaign
https://www.socialmediatoday.com/news/TikTok-Announces-New-Ad-Tools-at-TikTok-World-Event/634083/

#9 95% of Smart Shopping advertisers embraced PMax
Tinuiti’s Google Ads benchmark reports Q3 2022 showed that the transition is almost total
https://www.karooya.com/blog/google-ads-benchmark-report-tinuiti-q3-2022/

#10 Why using audience expansion in LIAds might not be a good idea
B2Linked shared some useful consideration on when and how to use it in Linkedin Ads
https://b2linked.com/blog/linkedin-audience-expansion-why-its-not-good-for-brand-awareness/

May the ROI be with you! And… more peace for everyone ;-)

Pages