Top 10 PPC News May 20 to June 3, 2022

  • GoogleAds: the best GML recaps, dynamic prospecting, smart display merged with “regular” GND campaigns, PMax at their best, under review keys limitations, Conversion value adjustments;
  • Linkedin: audience segmentation strategies, in-market top tricks;
  • TikTok: spark and collection ads best practices & real data.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Top recaps from Google Marketing Live 2022
I’ve selected what seem to me the best recaps on GML event (official one from Google)

#2 What is Dynamic Prospecting and how it works in SS and PMax Campaigns
Kirk Williams shared very interesting information on how Google Ads matches products to show to users in Smart Shopping and Performance max campaigns

#3 Bye-Bye Smart Display
Starting from August 1 2022 Google Ads will merge smart and standard display campaigns (with optimized targeting set as default for new ones)

#4 LinkedinAds segmentation strategy
Erik Jones (B2Linked) shared the structuring criteria they use to build LI campaigns

#5 PMax secret to success (w/ some real numbers)
Pauline Jakober shared some interesting considerations (& data about real campaigns) on how PMax are interacting with other campaigns

#6 Linkedin shares new in-mail best practices
New LinkedInAds data about what in-mail messages features tend to get the best performance

#7 Google will limit ads visibility for “under review” keywords
Starting from June 2022 (and for the following 2 months) Google will limit the ability to trigger ads for keywords marked as under review

#7 How to do conversion adjustments in Google Ads
Frederick Vallaeys shared an interesting real life application to a retailer with high return rates

#9 TikTok Spark ads real case
Hootsuite shared data from a real campaign experiment with this ad format

#10 Tik Tok Collection Ads mini-guide
Tara Johnson (Tinuiti) shared a nice recap of all best practices for this TikTok ad format

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