Top 10 PPC News October 8-25, 2021

The top 10 international Pay Per Click Industry News from October 8 to 25, 2021.

  • Google accused of alleged collusion with FB, benchmarks 2021, display ad trends
  • Facebook AEM for iOS14 users, target 1 single user
  • Microsoft smart bidding & Clarity
  • Apple Search Ads

News in the video are commented starting from the #10 & closing with the most important one:

#1 Facebook is improving conversion tracking for iOS users
Aggregated Event Measurement (the protocol allowing modeled conversions for the 8 conversion events priritized in FB Ad Manager) is being improved
https://searchengineland.com/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-if-ios-privacy-changes-375419

#2 Researchers show Facebook’s ad tools can target a single user
A group of academics & computer scientists from Spain & Austria proved that it is possible to target a single user on Facebook Ads by using 4 rare interests or 22 random interests
https://techcrunch.com/2021/10/15/researchers-show-facebooks-ad-tools-can-target-a-single-user/

#3 2021 Paid Search Benchmarks updated
WordStream published the updated benchmark study for ppc ads (CPC, CTR, CR & CPL/CPA) for the top 20 industries in North American market
https://www.wordstream.com/blog/ws/2021/10/13/search-advertising-benchmarks

#4 Google & Facebook accused of alleged collusion to mantain monopoly in ad market
Documents unsealed by a New York Judge in a trial led by the state of Texas against the two web giants unveiled a supposed agreement to limit market share of header bidding network
https://searchengineland.com/google-allegedly-creates-ad-monopoly-with-facebook-to-favor-its-own-exchange-according-to-new-unredacted-details-from-project-jedi-375487

#5 Emerging trends in display ads in 2021
Creatopy created an infographic summarizing the most used design types, ad formats, fornts, colors, stock images, etc in display ads
https://www.creatopy.com/blog/display-ad-design-statistics/

#6 Apple Search Ads Benchmarks 2021
A nice report by SplitMetrics recaps all the emerging trends in the ad platform regarding Tap Through Rates, Cost per Tap, CR, CPA across 15 app categories and 61 countries
https://www.ppchero.com/apple-6-insights-for-app-growth/

#7 Microsoft Smart Bidding Case Studies
Some nice case studies disclosed by Merkle show that Microsoft Advertising smart bidding might be worth a test
https://www.merkleinc.com/blog/considerations-successfully-bidding-microsoft-advertising

#8 Microsoft Clarity now better integrates with Ads
Starting from mid November the free session recording tool by Microsoft will be integrated directly in Ad accounts to show its insights
https://about.ads.microsoft.com/en-us/blog/post/october-2021/introducing-microsoft-clarity-insights-for-microsoft-advertising

#9 And the winners are…
Micky Mereu, Frederick Vallaeys & Emanuele Marango are the winners of 2021 PPC Caesars Awards (their case studies have been selected by ADworld Experience’s participants as the best ones presented)
https://www.adworldexperience.it/en/ppc-caesars-award-2021/

#10 ADworld Experience’s videos of 2021 edition are now live
Have a look to all the case stories & advanced seminars on GAds, FBAds, Amazon & GA4 video recorded during ADworld Experience 2021
https://shop.adworldexperience.it/

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May the ROI be with you! 😉

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