Top 10 PPC News-Parade September 1-6, 2026

• GoogleAds: the Ad Tech split was rejected, how best practices change based on volume, what’s a good ROAS for 2026?, full-throttle testing, groups for video campaigns, limited ads: what to do?;
• MetaAds: In-Market audiences, creatives fragmented targeting;
• ChatGTPAds: It’s expanding and releasing new features, but when is it really worth it?
• MicrosoftAds: Guide to Q4 2026 PPC trends, comparison with GAds AI-Max.

1) Google won’t be forced to “split” its ad tech assets
A federal judge has rejected the DOJ’s requests to remedy Google’s monopoly in ad tech (as it already happened for Chrome).
https://www.seroundtable.com/google-ad-tech-business-ruling-42008.html (Barry Schwartz)

2) MetaAds tests In-Market categories
Audiences created with those actively searching for specific products/services have landed in Meta too
https://www.linkedin.com/feed/update/urn:li:activity:7501636904313012224/ (Bram Van der Hallen)

3) GAds best practices should change based on volume
Andrew Lolk explains why the same tactic rarely works well in both low-traffic and high-volume accounts
https://savvyrevenue.com/blog/google-ads-account-size/

4) Chat GPT is expanding and releasing more new features. But when is it really worth investing in?
Despite its arrival (with new features) in Europe, India, ME, and Africa, I was struck by a reflection that not many people make
https://www.seroundtable.com/openai-chatgpt-ads-updates-42017.html (News – Barry Schwartz)
https://www.linkedin.com/feed/update/urn:li:activity:7501624109714395137/ (Convenience – Yash Mandlesha)

5) Microsoft’s “Holiday Guide”
Navah Hopkins shared a detailed guide to search marketing trends for Q4 2026 according to MSAds
https://www.linkedin.com/feed/update/urn:li:activity:7501321345104994304/

6) What’s a good ROAS for GAds in 2026?
Vimal Bharadwaj (Optmyzr) reports aggregated data with benchmarks for specific verticals and spend tiers
https://www.optmyzr.com/blog/what-is-a-good-road-for-google-ads/

7) Running out of ideas for GAds tests?
Then you should read the update to this post by Michelle Morgan on Wordstream
https://www.wordstream.com/blog/google-ads-test-ideas

8) GoogleAds introduces dedicated ad groups for videos
Google probably realized that the same reporting for all campaign types in a single interface isn’t ideal (Vivek Gupta)
https://www.linkedin.com/feed/update/urn:li:activity:7501622081156030464/

9) Is fragmented creative targeting still a best practice in MetaAds?
The short answer is: no (see also last week’s post by Akvile DeFazio), and Heather Brousell explains why
https://searchengineland.com/creative-targeting-fragmenting-meta-audiences-486368

10) Mini-guide to limited ads in GAds
Nice post by John Horn on all we know on how to solve ads limitations in Google Ads
https://searchengineland.com/limited-ad-serving-google-ads-486730

EXTRA CONTENTS

GAds is testing ads from search campaigns with phrase/exact match in AIM/O – Anthony Higman/Ginny Marvin

Klaviyo is now a GAds partner for off-line conversion integration – Hana Kobzova

Confronting AI-Max in GAds and MSAds – Navah Hopkins (Microsoft)

Marketing Media Modelling small guide – Ginny Marvin

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Oisin O’Sullivan (Ireland)!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!