Top 10 PPC News-Parade September 13-18, 2026

• GoogleAds: new functions for Q4, automatically dubbed videos (like in Meta), garbage among video ads, truly important performance levers, and how to effectively cover search intent in AIM/O, Messenger in message assets, and drive app installs with a raffle;
• MetaAds: 2026 FBAds Benchmark, interesting data for Q4, and improved Partner Ads search;
• AmazonAds: A mini-guide to CRO;
• LinkedinAds: Infographic on Thought Leader Ads and ideal audience size.

1) Google Ads is preparing for Q4
Several exciting new features announced, including a YT Ads agent, videos in product feeds, and a simplified UCP integration
https://blog.google/products-and-platforms/products/shopping/google-shopping-updates-holiday-shopping/ (announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7506590137775038465/ (comment by Jyll Saskin Gales)

2) Meta is also on the rise for shopping season
FBAds benchmark & insights for Q4 + easier Partner Ads
https://www.wordstream.com/blog/facebook-ads-benchmarks-2026 (FBAds benchmark – Susie Marino)
https://www.facebook.com/business/2026-meta-holiday-insights-center/customer-insights
https://www.facebook.com/business/news/iab-global-creator-week-making-it-easier-for-businesses-to-partner-with-creators

3) ChatGPTAds tests AI agents connected to ads and various new features
An agent answering you about the ad and various other new features on the platform are now being tested (in the US)
https://www.seroundtable.com/openai-chatgpt-sponsored-agents-42104.html

4) Dubbed videos in Asset Studio (GAds)
Jyll Saskin Gales reports automatic dubbing (as in Meta) and asks for clarification on expected conversions
https://www.linkedin.com/feed/update/urn:li:activity:7506254616062263296/ (dubbing)
https://www.linkedin.com/feed/update/urn:li:activity:7506253873859215362/ (expected conversions lower than actual ones!)

5) Why Google isn’t telling us the whole story about blocked video ads
The US Video Advertising Bureau (VAB) emphasizes that Google data shows how much junk video ads are out there
https://ppc.land/google-suspended-38x-more-us-ad-accounts-than-tv-had-advertisers/#goog_fullscreen_ad

6) What are the truly important levers for GAds performance?
Two great posts explaining what influences the most and how to maintain focus on search intent even in AIM/O
https://searchengineland.com/google-ads-controls-489006 (leve – Ameet Khabra)
https://searchengineland.com/ai-overviews-paid-search-fight-influence-generate-demand-488451 (intent – Ana Kostic)

7) Mini-guide to Amazon conversion optimization
Nice recap of the optimization opportunities within Amazon
https://conversion-rate-experts.com/amazon-cro-playbook/

8) Infographic on LI Thought Leader Ads and ideal audience size
Some tips on the ad formats which appears to be among the best performing ones at the moment + audience sizes
https://www.socialmediatoday.com/news/linkedin-shares-tips-on-thought-leader-ads/830359/ (Infographic – Andrew Hutchinson)
https://www.linkedin.com/feed/update/urn:li:activity:7506589702121115648/ (audience – Kamel Ben Yacoub)

9) Meta Messenger and Google Messenger in GAds message assets
Two new integrations in message extensions
https://www.linkedin.com/feed/update/urn:li:activity:7506590076387172352/ (Meta Messenger – Bianca Lopez Valdez)
https://ppcnewsfeed.com/ppc-news/2026-09/google-messages-added-as-new-message-asset-option/ (GG Messenger – Hana Kobzova)

10) Want to increase app installs?
Then have a some raffles form time to time (David Vargas)
https://www.linkedin.com/feed/update/urn:li:activity:7506210662465982464/

EXTRA CONTENTS

Pinterest launches Visual Search Ads – Pinterest

Google under supervision in USA to avoid future monopolistic behaviours – Barry Schwartz

Microsoft Ads announces an integration with Hubspot – Hana Kobzova

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Catello Vuolo (Italy)!!! Yay (we want a selfie as soon as you get it! :-)

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