Top PPC News from April 22 to May 6, 2022

  • GoogleAds: Customer Match “signals”, advanced targeting audiences, extension upgrade, PMax corner;
  • FacebookAds: WhatsAppAds/Messenger integration in Business Suite, landing page optimization;
  • Microsoft: May updates;
  • Linkedin: lead gen campaings mini-guide;
  • PPC survey global report.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Google will use Customer Match lists “signals”
Starting from Q2 2022 Customer Match lists will be used as signals in smart bidding strategies even if they are not actively used in any campaign
https://searchengineland.com/google-ads-customer-match-lists-smart-bidding-optimized-targeting-384922

#2 WhatsApp Ads now better integrated in FBAds Suite
Meta integrates Whatsapp Advertising in WA Business App and Facebook Ads Business Suite (making available there also Messenger follow-ups too)
https://www.facebook.com/business/news/introducing-new-ads-and-messaging-tools-for-small-businesses

#3 4 smart tactics for advanced GAds audience targeting
Nice post by Ben Wood with some interesting targeting suggestion for both Search and Display
https://www.searchenginejournal.com/advanced-adwords-audience-targeting-tactics/232711/

#4 Watch out Google Ads extension upgrade
Google upgraded them on April 30 in many accounts. Here you will find everything you will need to know to prevent eventual problems
https://searchengineland.com/google-ads-extensions-upgrade-impact-383851

#5 Are Performance Max leads as good as other sources
Molly Quinn (Seer Interactive) observed in real a case story a decline in the quality of PM leads (despite higher numbers)
https://www.seerinteractive.com/blog/performance-max-scales-leads-efficiently-across-several-channels-at-once/

#6 The state of PPC global report 2022
Automation is widely adopted, but few advertisers are fully satisfied with recommendations
https://www.ppcsurvey.com/ (report download)
https://searchengineland.com/state-of-ppc-global-report-2022-384950 (executive summary)Performance

#7 Performance Max will add new customer acquisition goal
Google will release the possibility to push for new customers acquisition, but is still receiving citicism for their full automated “black box” style settings
https://blog.google/products/ads-commerce/new-features-performance-max/
https://zatomarketing.com/blog/asset-groups-in-google-performance-max-campaigns

#7 Miniguide to Landing Page Optimization directly from Facebook
Meta released a whitepaper on CRO best practices related to FBAds destination landing pages
https://www.facebook.com/business/news/landing-page-optimization-best-practices#

#9 New guide to Lead gen form ads in Linkedin Ads
Linkedin released a collection of best practices for lead gen campaigns
https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-lead-gen-form-a/622818/

#10 Microsoft updates for May (+ expanding in 32 more countries in LATAM & APAC)
Deadline for ETA to RSA migration expanded to 8/30, auto-generated remarketing lists, DSA enhancements etc.
https://about.ads.microsoft.com/en-us/blog/post/may-2022/responsive-search-ads-updates-and-other-news-for-may

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