Top 10 PPC News from April 28 to May 12, 2023

05/12/2023

GoogleAds: performance data at asset group level in PMax, free script with price benchmark in shopping ads, broad match & AI, YouTubeAds lessons learned, conversions from Business Profiles;
FacebookAds: location targeting options changed, audience controls in advantage+ campaigns, messaging ads mini-guide;
PPC benchmark Q1 2023 w/ comment of FB/IG decreasing CPM;
Snapchat new placements;
Pinterest will show #Amazon Ads.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Asset group level performance reports in PMax
Google finally released some new performance data at asset group level within Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7059926279306829824/

#2 Free script to retrieve price benchmark in Merchant Center
Jack Gossinton created and shared a script which puts together historic performance data for up to 5 products with MC price benchmarks
https://www.linkedin.com/feed/update/urn:li:activity:7062794138764656640/

#3 Meta changes location targeting in FBAds
Meta updated the ads location targeting options leaving only “Living in or recently in this location” one
https://searchengineland.com/new-update-to-meta-ads-location-targeting-404124

#4 New audience controls in FBAds Advantage+ shopping campaigns
These new controls allow to set age range & location exclusions
https://www.linkedin.com/posts/bramvanderhallen_facebook-facebookads-ecommerce-activity-7062796656768929792-zRHk/

#5 Is broad match the new black? & Goog old GAds techniques are still good or only old?
Two different PPC Pro shared their interesting points of view (& case stories) on how our way of otimizing campaigns is changing
https://grouptwentyseven.com/hello-im-broad-match-and-ive-changed/
https://www.discosloth.com/changes-in-the-way-we-approach-profitable-google-ads-campaigns/

#6 Mini-guide to Meta Messaging Ads
Anna Sonnenberg shares a very nice recap of Facebook Messaging ads best practices to get quality leads
https://www.socialmediaexaminer.com/how-to-use-meta-messaging-ads-for-quality-leads-from-instagram-and-facebook/

#7 Digital ads benchmark Q1 & FBAds drill-down
Karoya commented Tinuiti’s ads benchmark report & Jon Loomer offers an explanation of Meta ads trends
https://www.karooya.com/blog/digital-ads-benchmark-report-by-tinuiti-q1-2023-key-highlights/
https://www.jonloomer.com/why-are-meta-ad-prices-dropping/

#8 Key concepts to keep in mind when doing YouTube Ads
Menachem Ani shares a recap of lessons learned from his YouTube advertising experience
https://searchengineland.com/youtube-ads-lessons-learn-413480

#9 Snapchat adds new ad placements
Spotlight Ads & promoted links have been announced at IAB Newfronts
https://www.socialmediatoday.com/news/Snap-Outlines-New-Ad-Opportunities-at-Newfronts-2023/649246/

#10 Pinterest will show Amazon Ads
Amazon is the firs third-party ads supplier for Pinterest, but probably will not be the only one ;-)
https://newsroom.pinterest.com/en/post/pinterest-announces-partnership-with-amazon-to-bring-third-party-ad-demand-to-the-platform

EXTRA BONUS:
GAds will integrate new conversions from business profiles https://www.seroundtable.com/google-ads-in-business-profile-conversion-actions-chats-35354.html

May the ROI be with you! And… more peace for everyone ;-)

PS: Please comment if you think I missed something important!

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