Top PPC News from March 18 to April 1, 2022

  • GoogleAds: UA retirement postponed, position impact on CTR & CR, Chrome ext to capture ads, Merchant Center integration in GA4, ad customizers in RSA, YT ads fine optimizations, GAds Editor 2.0 (with PMax) released;
  • FacebookAds: accuracy level in interest targeting;
  • Microsoft: travel industry insights;
  • TikTok: new ads gallery;
  • PPC salary survey report.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Are FacebookAds really accurate in interest targeting?
New study finds Facebook interest targeting to be inaccurate around 30% of times
https://www.socialmediatoday.com/news/new-study-finds-facebooks-interest-targeting-is-inaccurate-around-30-of-t/621152/

#2 How ad position and CTR impact on Conversion Rate
A new study brings evidence to the influence of position on Google Ads performance key metrics
https://searchengineland.com/ad-position-ctr-conversion-rate-382783

#3 PPC salary survey report 2022
Duane Brown (Take Some Risk) updated his yearly report on global salaries of PPC professionals (AU/NZ, US, CA, UK, IN + others)
https://www.takesomerisk.com/salary-surveys/

#4 Chrome extension to capture competitor’s ads in Google Search
PPC Ad Editor created a free extension which can capture all search ads running for specific queries and download them to a spreadsheet
https://chrome.google.com/webstore/detail/ppc-ad-editor-adminer%C2%AE/omhnpaidepkhbjngmhjkphmlofoiocna

#5 New Google Merchant Center integration with GA4
You can now see free product listing conversions by linking your Merchant Center and Google Analytics 4
https://support.google.com/merchants/answer/11996548

#6 How to leverage Ad Customizers with RSA
Mini-guide to text ads personalization parameters used in Responsive Search Ads
https://www.karooya.com/blog/ad-customizers-update-for-rsa/

#7 YouTube Ads Fine Optimizations
4 Fine Print Settings to Beware of in #GoogleAds Video Campaigns
https://www.wordstream.com/blog/ws/2022/03/29/google-ads-video-campaign-settings

#8 New TikTok ads library released
TikTok launches new ads library to find the best performing ads in your industry
https://www.socialmediatoday.com/news/tiktok-launches-new-ads-library-enabling-you-to-find-the-best-performing-a/596927/

#9 Microsoft releases some insights for travel industry
Interesting users’ behavioural insights coming from a recent study by Microsoft
https://about.ads.microsoft.com/en-gb/blog/post/march-2022/three-key-consumer-behaviors-to-know-in-the-travel-industry

#10 Google Ads Editor version 2.0 now available
This new version of the client side editor includes Performance Max campaign support + other minor updates
https://support.google.com/google-ads/editor/answer/11354954

#10/2 Universal Analytics retirement postponed to July 1, 2024
The single worst piece on news all digital marketers were waiting for in the analytics has come, but now it’s a little less bad (unfortunately this piece of news is not true!!! :-))
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

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