Top PPC News from March 18 to April 1, 2022

  • GoogleAds: UA retirement postponed, position impact on CTR & CR, Chrome ext to capture ads, Merchant Center integration in GA4, ad customizers in RSA, YT ads fine optimizations, GAds Editor 2.0 (with PMax) released;
  • FacebookAds: accuracy level in interest targeting;
  • Microsoft: travel industry insights;
  • TikTok: new ads gallery;
  • PPC salary survey report.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Are FacebookAds really accurate in interest targeting?
New study finds Facebook interest targeting to be inaccurate around 30% of times

#2 How ad position and CTR impact on Conversion Rate
A new study brings evidence to the influence of position on Google Ads performance key metrics

#3 PPC salary survey report 2022
Duane Brown (Take Some Risk) updated his yearly report on global salaries of PPC professionals (AU/NZ, US, CA, UK, IN + others)

#4 Chrome extension to capture competitor’s ads in Google Search
PPC Ad Editor created a free extension which can capture all search ads running for specific queries and download them to a spreadsheet

#5 New Google Merchant Center integration with GA4
You can now see free product listing conversions by linking your Merchant Center and Google Analytics 4

#6 How to leverage Ad Customizers with RSA
Mini-guide to text ads personalization parameters used in Responsive Search Ads

#7 YouTube Ads Fine Optimizations
4 Fine Print Settings to Beware of in #GoogleAds Video Campaigns

#8 New TikTok ads library released
TikTok launches new ads library to find the best performing ads in your industry

#9 Microsoft releases some insights for travel industry
Interesting users’ behavioural insights coming from a recent study by Microsoft

#10 Google Ads Editor version 2.0 now available
This new version of the client side editor includes Performance Max campaign support + other minor updates

#10/2 Universal Analytics retirement postponed to July 1, 2024
The single worst piece on news all digital marketers were waiting for in the analytics has come, but now it’s a little less bad (unfortunately this piece of news is not true!!! :-))

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