Top PPC News-Parade 10-17 July 2026

• GoogleAds: The AIM/O visibility report is being tested in MCs in the US, a fix for Shopify GAds & YT App is on its way, company data feeds in DGen, the end of the Wild West of generative AI in ads (in EU), shopping campaigns for new products, new data for products but few for audiences in PMax, alternative titles/descriptions used as sitelinks, paying attention to the value of new customers, social impact on search ROAS;
• MetaAds: Incremental attribution beats standard one, redesigning audiences around public types;
• LinkedinAds: What is CPRM and what is it for?
• MicrosoftAds: How to get the most out of it.

1) AI Performance Report pilot tested in GMC
Barry Schwartz, Hana Kobzova & Brodie Clark all confirm that the new report is in pilot phase in the US.
https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41675.html

2) New Study Shows Incremental Attribution Beats Standard Attribution in MetaAds
Peter Quadrel comments on data from Haus (Tyler Horner), which shows better results (+26%) than standard attribution.
https://www.linkedin.com/feed/update/urn:li:activity:7483827962652446722/

3) A fix is on its way for Google and YT App in Shopify
Ginny Marvin confirmed that Google will fix the issue created by the migration to the new Merchant Center API
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Emmanuel Flossie & Matinique Roelse)

4) It will be possible to use company (non-product) feeds in Demand Gen
Hana Kobzova reports a new support page confirming the use of feeds in verticals such as travel, real estate, automotive, etc.
https://ppcnewsfeed.com/ppc-news/2026-07/business-data-feeds-demand-gen/

5) The Wild West of Generative AI in Campaigns is over (in EU)
Enrico Ferretti and Martin Roettgerding remind us that starting 8/2 AI content used in EU campaigns will need a disclaimer
https://www.linkedin.com/feed/update/urn:li:activity:7484930712924590080/
https://www.linkedin.com/posts/martin-roettgerding_am-2-august-kommt-die-ki-kennzeichnungspflicht-activity-7484960915780530176-c3zr

6) Meta redesigns public segments around types of audience
Jon Loomer explains why this move in MetaAds goes beyond labelling and a simple UI redesign
https://www.jonloomer.com/meta-redesigns-audiences-around-labels/

7) Why running campaigns dedicated to new products could make a lot of sense
Matinique Roelse shares a technique he uses to push new products into shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7483046850854395905/

8) Minor news and useful tips for PMax & GAds
Product data growth, but audience segments still low in PMax, titles/descriptions might become sitelinks, and new customer value
https://www.linkedin.com/feed/update/urn:li:activity:7483478473852940288/ (new product data – Bia Camargo)
https://www.linkedin.com/feed/update/urn:li:activity:7483417149798244352/ (low audience data – Giuseppe Scollo)
https://www.linkedin.com/feed/update/urn:li:activity:7483047474203652097/ (alternative titles & Sitelink – Anthony Higman)
https://zatomarketing.com/blog/how-to-untangle-google-ads-new-customer-value-the-settings-checkbox-and-true-roas (Kirk Williams)

9) What is CPRM and why is it useful, especially in LinkedIn Ads
AJ Wilcox explains why Cost Per Retargeting Member is a particularly useful KPI for LIAds
https://www.linkedin.com/pulse/what-cprm-linkedin-ads-metric-optimizes-your-funnel-aj-wilcox-3gjyf/

10) The unbearable impact of social media on search ROAS
Benjamin Wenner points out that many branded queries exist thanks to social media and suggests ways to measure their impact
https://searchengineland.com/paid-search-roas-paid-social-482040

EXTRA CONTENTS

Q&A with Ginny Marvin on DGen URL inclusion/exclusion & conversational searches impact – Google

How to get the maximum out of Microsoft Ads – Navah Hopkins

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

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