Top PPC News-Parade Jun 26 – Jul 3, 2026

• GoogleAds: Attributed Brand Search in open beta, cutting invalid clicks without external tools, new features for PMax, AI summary to complement ads?, the GDD in 2026, the value of smart bidding on value;
• MetaAds: Setup & automatic creative recommendations not always recommended;
• TikTokAds: Developer resources for MCP server developers, more details on series promotions;
• LinkedinAds: New targeting options, GAds benchmark, and new AI tools for creative;

1) GAds Attributed Brand Searches in open beta
Dario Zannoni shares some interesting insights on the new metric (which can be requested from Google Reps).
https://www.linkedin.com/feed/update/urn:li:activity:7478091927494684672/

2) Cuttin Invalid Clicks in Google Ads
John Horn shared a (yet to be tested) way to limit fraudulent clicks without using any third-party tool
https://searchengineland.com/google-ads-targeting-tactic-cut-invalid-clicks-481490

3) Meta Tips Not Always Recommended
A “Recommended” Setup and Creative “Improvements” to Check Out
https://www.linkedin.com/feed/update/urn:li:activity:7478729688111071232/ (Dario Zannoni – setup)
https://www.linkedin.com/feed/update/urn:li:activity:7478092214917754880/ (Bram Van der Hallen – creative enhancements)

4) New features coming soon for PMax
A diagnostics report and detailed audience data
https://www.linkedin.com/feed/update/urn:li:activity:7478743673774620672/ (Aleksejus Podpriginas – channel diagnostics)
https://www.linkedin.com/feed/update/urn:li:activity:7478730800105058304/ (Yash Mandlesha – audience data segmentation)

5) Google tests AI-generated summaries to complement ads
Barry Schwartz & Darcy Burk report an interesting test in Google SERPs
https://www.seroundtable.com/google-ads-ai-generate-summaries-41599.html

6) Various interesting news about LinkedinAds
New targeting options, GAds/LIAds benchmarks, and AI tools for ads
https://www.linkedin.com/feed/update/urn:li:activity:7478330737318920192/ (Anthony Blatner – targeting)
https://searchengineland.com/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010 (Emily Wood)
https://www.socialmediatoday.com/news/linkedin-rolls-out-new-ai-powered-promotional-tools/824290/ (Andrew Hutchinson)

7) TikTok and Meta launch hubs for MCP Server
Announced just a day one from the other, these are resources dedicated to developers of third-party AI tools using MCP servers.
https://developers.facebook.com/blog/post/2026/06/30/developer-tools-mcp/ (Meta Developer Tools MCP)
https://www.socialmediatoday.com/news/tiktok-launches-agentic-hub/824169/ (TikTok Agentic Hub)

8) More details on TikTok series promotions
After the official announcement, David Vargas publishes the first interesting details for those who can use them.
https://ads.tiktok.com/business/en/blog/tiktok-growth-max-mini-series
https://www.linkedin.com/feed/update/urn:li:activity:7478092543973486592/

9) Mini-Guide to the Google Display Network
Michelle Morgan updates an Evergreen content with the latest on the Google Display Network
https://www.wordstream.com/blog/google-display-network

10) Value Details
Ameet Khabra reminds us why it’s so important to set a value for leads and switch to value-based bidding.
https://hopskipmedia.com/google-ads-value-based-bidding-fix-junk-leads/

EXTRA CONTENTS

New tools for international shopping campaigns – Pinterest

New plugin to connect Claude to GAds account manager (MCC) – Ales Sturala

Questions on DSA to AI-Max migration answered – Ginny Marvin

Alert on Shopify App migration for new Merchant Center API – Matinique Roelse

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Alex Grion!!! Yay (we want a selfie as soon as you get it! :-)

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