Top PPC News-Parade June 19-26, 2026

• GoogleAds: Beware of budget-constrained campaigns that outperform their target CPA/ROAS, PMax and Shopping (a real-world case study and the return of Max CV), how to use popularity_rank, new detailed data for PMax, the power of AI & expert control, and how to focus PMax on new business;
• MetaAds: Upcoming innovations for creative AI tools announced at Cannes and a mini-guide on how to use them, appointments already scheduled in lead ads, and why we need quick creative tests;
• SnapchatAds: MCP server, Smart Assistant, AI sponsored Snaps, Dynamic Product Ads, and the new AI-powered creatives & Creator Network.

1) Modify campaign targets when obtaining better CPA/ROAS than the target & limited by budget
Whitin the lines of Google explanations I understand that if you want to keep current results, you need to lower targets to the present ones (by August 17, 2026).
https://www.linkedin.com/feed/update/urn:li:activity:7474703055553323008/ (Manos Papadakis)

2) Meta announces big creative enhancements at Cannes 2026
Creative innovations powered by AI will be made available to a wider audience.
https://www.facebook.com/business/news/cannes-2026-cross-ai-threshold (official announcement)
https://www.socialmediatoday.com/news/meta-outlines-best-practices-for-ai-generated-multimedia-ads/823720/ (Andrew Hutchinson)

3) PMax – Standard Shopping 0-2
Test results remind us that standard shopping ads still have a reason to exist + the max value strategy returns in Shopping
https://savvyrevenue.com/blog/performance-max-test-with-google/ (Andrew Lolk – experiment results)
https://www.linkedin.com/feed/update/urn:li:activity:7475796130560401408/ (Ruben Runneboom – max value)

4) Calendly connection arrives in Meta Lead Ads
This way, users will be able to schedule appointments directly from the ads
https://www.facebook.com/business/news/book-appointments-directly-from-your-lead-ads

5) How to use Popularity_rank (effectively) in product feeds for GAds
Ruben Runneboom clarifies the possibilities offered by the new attribute for directing GAds to our most important products
https://www.linkedin.com/feed/update/urn:li:activity:7475450855035469824/

6) New detailed data in PMax campaign reports
Yash Mandlesha reports that it’s now possible to see the product performance with specific asset groups and for different channels.
https://www.linkedin.com/feed/update/urn:li:activity:7476217839427756051/
https://www.linkedin.com/feed/update/urn:li:activity:7476218051219230720/

7) Why it’s a good idea to test new creatives quickly in MetaAds
Meta is quite quick (but not always accurate) in choosing a winner among ads. Here’s how to bypass the problem.
https://www.linkedin.com/feed/update/urn:li:activity:7476241531461414912/ (Peter Quadrel)

8) Why AI in PPC Becomes Dangerous Without Expert Oversight
Kirk Williams explains why the power of AI can be incredibly dangerous without the oversight of an experienced PPC specialist.
https://zatomarketing.com/blog/the-ai-competency-gap-in-ppc-we-need-to-solve-quickly

9) How to Focus PMax Campaigns on New Customers
Menachem Ani points out that PMax campaigns often act as a catch-all and require specific settings for new business.
https://searchengineland.com/performance-max-net-new-customers-480802

10) SnapchatAds Announces New Features
MCP Server, Smart Assistant, AI Sponsored Snaps, Dynamic Product Ads, New AI-Powered Creatives & Creator Network
https://forbusiness.snapchat.com/blog/human-first-ai-enabled-snaps-latest-ads-innovations

EXTRA CONTENTS

Google UCP Optimization Guide – Mike Ryan

Activate 2026 Official Recap – Microsoft

A free Data Studio template to confront your data with market benchmarks – Channable

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Simone Giarratana!!! Yay (we want a selfie as soon as you get it! :-)

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